Digital Marketing Manager

A leading organisation in the healthcare sector is seeking a Digital Marketing Manager to join their team in Vietnam. This role offers you the opportunity to shape and deliver impactful digital campaigns across multiple markets, working closely with brand managers and stakeholders throughout the AP Cluster.

You will be at the forefront of driving customer engagement and optimising experiences through data-driven strategies, leveraging your expertise in digital marketing and analytics. The position provides a unique platform for you to collaborate internationally, share insights, and scale successes while enjoying flexible working opportunities and supportive leadership. If you are passionate about using data to inform decisions and thrive in an inclusive environment that values knowledge sharing and professional growth, this is your chance to make a meaningful impact.

• Work alongside experienced brand managers and stakeholders across ten diverse AP Cluster markets, including Singapore, Malaysia, Thailand, Australia, the Philippines, Indonesia, India, Vietnam, Taiwan, and Hong Kong, ensuring your work has broad regional influence.
• Enjoy flexible working opportunities within a supportive leadership structure that encourages collaboration, knowledge sharing, and personal development as you drive digital transformation in healthcare marketing.
• Leverage advanced marketing technology tools such as Salesforce Marketing Cloud and Veeva to create data-driven campaigns that enhance customer experience and business results.

What you'll do:

As a Digital Marketing Manager based in Vietnam, you will play a pivotal role in shaping the future of healthcare marketing across the AP Cluster. Your day-to-day responsibilities will involve collaborating with brand managers to craft compelling campaigns that engage customers digitally. You will manage the rollout of new initiatives designed to improve consumer reach while continuously optimising experiences through experimentation. By turning customer insights into actionable strategies, you will help drive business results and foster a data-driven culture. Your expertise in marketing automation tools will enable you to streamline processes and enhance engagement. Success in this role requires building strong relationships across teams, utilising analytics to inform decisions, and maintaining a passion for continuous improvement. You will be empowered to share your knowledge, scale successes regionally, and contribute meaningfully to organisational goals.

• Collaborate with AP Brand Managers and other stakeholders to design and execute impactful digital campaigns tailored for healthcare audiences.
• Manage the rollout of digital initiatives and engagement channels aimed at improving customer reach and delivering superior customer experiences across multiple markets.
• Transform valuable customer insights into actionable marketing activities that resonate with target audiences and drive measurable outcomes.
• Work across borders to optimise customer experience by running experiments, documenting learnings from failures, and scaling successful strategies.
• Take responsibility for identifying challenges within digital marketing projects, escalating issues appropriately to ensure timely resolution.
• Demonstrate how data and analytics can guide marketing initiatives by fostering a culture of informed decision-making within the AP cluster.
• Utilise marketing automation platforms such as Salesforce Marketing Cloud or Veeva to streamline campaign management and enhance engagement.
• Drive direct-to-consumer marketing efforts by developing strategies that connect effectively with end users in healthcare settings.
• Build sustainable professional relationships with colleagues at all levels of the organisation through cooperative communication and collaborative problem-solving.
• Maintain wide-ranging knowledge of analytics tools and techniques to support ongoing optimisation of digital content.

What you bring:

To excel as a Digital Marketing Manager in Vietnam, you will bring extensive experience from the healthcare sector combined with deep expertise in digital campaign management. Your academic background—ideally including postgraduate qualifications—will underpin your strategic approach. You have demonstrated success designing omnichannel campaigns that prioritise customer engagement while leveraging advanced marketing technologies like Salesforce Marketing Cloud or Veeva. Your analytical mindset allows you to interpret complex data sets at both campaign and consumer levels, translating insights into actionable improvements. You are adept at collaborating across borders, building cooperative relationships throughout international teams, and communicating effectively at all organisational levels. Your passion for analytics drives continuous optimisation of content while your fluency in English—and potentially another AP Cluster language—enables seamless interaction across diverse markets. Whether working independently or within cross-functional groups, your adaptability ensures you thrive in environments where knowledge sharing is valued.

• Relevant Bachelor’s Degree is required; Master’s Degree preferred for candidates seeking advanced roles within digital marketing.
• Minimum five years’ experience in digital marketing within the healthcare industry ensures you bring proven expertise to this position.
• Strong background in omnichannel marketing and campaign design with an emphasis on digital engagement strategy that optimises overall customer experience.
• Experience with Marketing Automation platforms such as Salesforce Marketing Cloud or Veeva demonstrates your ability to leverage technology for effective campaign management.
• Direct-to-consumer marketing experience is beneficial for candidates aiming to connect directly with healthcare consumers.
• A data-driven mindset supported by relevant work experience conducting quantitative analysis at both campaign and customer levels is essential.
• Capacity to collaborate effectively across borders highlights your ability to drive change within international teams.
• Advanced digital acumen coupled with understanding criteria for effective content ensures your campaigns resonate with target audiences.
• Passion for data and analytics enables you to identify key insights that inform more robust decision-making processes.
• Comfortable working independently as well as part of cross-functional teams showcases your adaptability within dynamic environments.
• Wide-ranging knowledge of analytics tools paired with affinity for working with data supports ongoing optimisation efforts.
• Proven capability to develop sustainable professional relationships through cooperative communication skills enhances team cohesion.
• Ability to work effectively across markets displaying great collaboration skills is vital for success in this regional role.
• Fluent English speaking and writing skills are required; proficiency in a second language from the AP Cluster is considered an advantage.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace where collaboration is not just encouraged but celebrated. Employees benefit from flexible working opportunities that accommodate personal needs while supporting professional growth through ongoing training initiatives. The company’s supportive leadership style promotes open communication, knowledge sharing, and communal achievement—ensuring every team member feels valued regardless of their market or background. With operations spanning ten vibrant AP Cluster countries, you’ll enjoy exposure to diverse perspectives while contributing meaningfully to regional healthcare advancements. The focus on leveraging cutting-edge technology empowers employees to innovate responsibly while maintaining high standards of dependability. Here, your contributions are recognised as part of a larger network dedicated to improving lives through compassionate marketing practices rooted in empathy and understanding.

What's next:

If you are ready to take your digital marketing career further by joining a collaborative team committed to making a difference in healthcare across Asia Pacific, we encourage you to apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.