Brand & Creative Marketing Manager

A leading furniture group in Ho Chi Minh City is seeking a Brand & Creative Marketing Manager to champion their marketing and communications function. This pivotal management role offers you the opportunity to shape the brand’s presence across all customer and partner touchpoints, from digital platforms to physical collateral. You will lead a dedicated team, set quality standards, and ensure that every publication, campaign, and event reflects the organisation’s commitment to excellence. With flexible travel arrangements and a supportive environment, this position is ideal for someone who thrives on collaboration, values inclusivity, and is passionate about delivering consistent brand experiences. If you are looking for a role where your expertise in marketing strategy, team leadership, and creative execution will be celebrated and nurtured, this is your chance to make a lasting impact.

What you'll do:

As Brand & Creative Marketing Manager based in Ho Chi Minh City, you will be responsible for orchestrating the entire marketing communications landscape of a prominent furniture group. Your daily activities will revolve around leading a diverse team of professionals who support the creation of impactful publications—from catalogues to brochures—and digital assets that define the brand’s identity. You will manage content calendars for online platforms such as websites and social media accounts while ensuring that every piece of collateral meets high standards of quality. By partnering with cross-functional teams like Design Services and Showroom Management, you’ll supply essential brand materials that enhance customer experiences both online and onsite. Your role also includes coordinating event photography needs for effective storytelling. Success in this position means maintaining smooth operations within your team while meeting marketing requirements from Sales, Design Services, Showroom Management without bottlenecks. You’ll be instrumental in keeping VFO’s digital presence current and on-brand while supporting customer visits with thoughtful communication guidance.

• Lead the marketing and communications function by managing day-to-day operations of the team including Marketing Assistant Manager, graphic designers, and coordinators.
• Set priorities, schedules, and quality standards for all marketing deliverables to ensure timely and consistent output across all channels.
• Own production of product catalogue publications from concept through completion, maintaining brand integrity throughout.
• Develop company brochures and keep them updated to reflect current offerings and messaging.
• Create general marketing collateral such as sell sheets, one-pagers, campaign materials, graphic design files, and signage for both internal and external use.
• Manage content creation for Newsroom/Connect posts including cadence planning and calendar coordination.
• Coordinate event photography needs in partnership with the photography team to capture key moments for brand storytelling.
• Support customer experience during factory visits by providing brand-standard materials and communication guidance while collaborating with other functions for logistics.
• Oversee VFO (Vietnam Furniture Outlet) website setup, content updates, brand messaging, campaign updates, social media accounts, signage, hang tags, and content calendars.
• Partner closely with Design Services, Showroom Manager, Merchandising Strategy Director, Sales teams, IT department, and other business owners to develop compelling templates and ensure seamless execution of brand collateral.

What you bring:

To excel as Brand & Creative Marketing Manager you should bring substantial experience managing marketing functions within consumer-focused organisations or agencies. Your background should include leading teams through complex projects—setting clear priorities while nurturing talent via coaching sessions. You’ll need proven expertise in producing print publications like catalogues/brochures alongside hands-on skills developing campaign collateral ranging from sell sheets to signage. Familiarity with digital content management—especially website/social media calendars—is crucial for maintaining consistent messaging across platforms. Your ability to collaborate closely with creative departments ensures seamless execution of visual assets while supporting customer experience initiatives during site visits or events. Strong interpersonal skills are essential for building trust among cross-functional partners; flexibility regarding travel arrangements demonstrates your adaptability within dynamic environments.

• Demonstrated experience managing a marketing or communications function within a consumer-facing organisation or agency environment.
• Proven ability to lead teams effectively by setting priorities, allocating work responsibilities, coaching direct reports on performance improvement.
• Strong skills in developing print publications such as catalogues or brochures from initial concept through final production.
• Expertise in creating marketing collateral including sell sheets, campaign materials, graphic design files, signage for various audiences.
• Experience managing digital content calendars for websites or social media platforms with attention to detail in messaging consistency.
• Ability to coordinate event photography needs collaboratively with creative teams for brand storytelling purposes.
• Familiarity with supporting customer experience initiatives by providing branded materials during site visits or events.
• Competence in overseeing website setup/content updates for retail outlets or similar businesses; knowledge of social media account management is highly desirable.
• Excellent interpersonal skills enabling close partnership with cross-functional teams such as Design Services Managers or Showroom Managers.
• Flexibility regarding travel arrangements within Vietnam; willingness to adapt schedule based on reporting structure.

What sets this company apart:

This organisation stands out as a leader in Vietnam’s furniture industry thanks to its unwavering commitment to quality craftsmanship and innovative design. Employees enjoy an inclusive culture where collaboration is encouraged at every level—from creative brainstorming sessions to cross-departmental partnerships that drive success. The company invests heavily in professional development through ongoing training opportunities designed to help you grow your skills while advancing your career. Flexible working arrangements allow you to balance personal commitments with professional responsibilities; generous support from knowledgeable colleagues ensures you always have resources needed for success. The workplace is defined by supportive leadership that values input from every team member—making it an ideal environment for those who thrive on teamwork and shared achievement.

What's next:

If you are ready to take your career further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.