Head of SEO (Marketplace)

A unique opportunity awaits for an experienced Head of Search Engine Optimisation to join a rapidly expanding global gaming marketplace platform based in Vietnam. * Salary: Competitive, based on experience * Work arrangement: Fully Remote

This is your chance to shape the future of a thriving start-up that connects millions of gamers worldwide, empowering them to buy and sell gaming items, accounts, and services. As the driving force behind all things SEO, you will have the autonomy to craft and execute a comprehensive organic growth strategy, directly influencing the company’s trajectory and online presence. With flexible working arrangements, the potential for remote work, and the ability to own part of the business through an Employee Stock Option Programme, this role offers both professional challenge and personal reward. If you are passionate about gaming, digital marketplaces, and making a tangible impact on a global scale, this is your moment to shine.

• Play a pivotal role in scaling a global gaming marketplace by leading all aspects of SEO strategy and execution across technical, content, and off-page initiatives.
• Enjoy flexible working arrangements with the possibility of remote work while benefiting from an Employee Stock Option Programme that allows you to share in the company’s success.
• Join a supportive team environment where your expertise will directly influence business outcomes and help shape the direction of a profitable start-up backed by renowned investors.

What you'll do:

As Head of Search Engine Optimisation Marketplace based in Ho Chi Minh City, you will be entrusted with full ownership over the company’s organic growth journey. Your day-to-day will involve designing long-term strategic roadmaps while also rolling up your sleeves to implement detailed technical improvements across a large-scale platform serving millions of users. You will collaborate with cross-functional teams to ensure every new feature or page template is optimised for search from inception. By leveraging advanced analytics tools and staying ahead of industry shifts—such as Google’s evolving algorithms—you will drive continuous improvement in traffic quality and conversion rates. Your expertise will be instrumental in building scalable frameworks for programmatic SEO that target high-intent demand segments within the gaming community. Through hands-on leadership in content optimisation and authority-building campaigns—including digital PR—you will elevate the platform’s visibility across priority categories. Success in this role means not only growing qualified organic traffic but also ensuring that every aspect of the user journey is discoverable and engaging for gamers worldwide.

• Develop and own the overall search engine optimisation roadmap and organic growth strategy for a high-traffic global marketplace platform.
• Lead planning and implementation across technical SEO, on-page optimisation, off-page authority building, content strategies, and local/international SEO initiatives.
• Set measurable key performance indicators such as traffic growth, keyword rankings, conversions, click-through rates, indexed pages, and revenue contribution from organic channels.
• Collaborate closely with product, engineering, marketing, and content teams to ensure alignment between SEO initiatives and broader business objectives.
• Monitor industry trends including Google algorithm updates and advancements in AI-driven search technologies to keep strategies current and effective.
• Conduct regular technical audits to identify opportunities for improving crawlability, indexation efficiency, site architecture, URL structures, canonicalisation practices, redirects management, XML sitemaps configuration, robots.txt optimisation, and internal linking systems.
• Identify and resolve technical issues such as duplicate content challenges, crawl inefficiencies, orphaned pages, broken links, rendering or indexation problems in partnership with engineering teams.
• Design scalable programmatic SEO strategies targeting marketplace inventory-driven pages by performing keyword discovery, clustering analysis, search intent mapping, and landing page framework development.
• Lead content optimisation efforts for landing pages, blogs, category pages, and programmatic SEO assets by conducting competitor analysis and closing content gaps.
• Oversee white-hat link building campaigns including outreach initiatives, digital PR activities, citation management, entity-based SEO enhancements, social signal amplification efforts, and brand authority projects.

What you bring:

To excel as Head of Search Engine Optimisation Marketplace you will bring proven expertise in orchestrating complex organic growth programmes at scale—ideally within fast-moving digital marketplaces or gaming sectors. Your background should reflect deep familiarity with both technical fundamentals (site architecture crawl/indexation health structured data) as well as creative elements (content gap analysis semantic structuring metadata enhancement). You thrive when collaborating across functions—translating business priorities into actionable SEO tactics—and are comfortable presenting insights or recommendations at senior management level. A passion for numbers drives your approach: you enjoy dissecting analytics dashboards spotting patterns in ranking trends or user behaviour then iterating strategies accordingly. Experience navigating start-up environments means you are adaptable resourceful willing to learn quickly—and always ready to support colleagues wherever needed. If you are also an avid gamer or understand how virtual items are bought/sold online this perspective will further enrich your contributions.

• More than five years’ experience managing end-to-end SEO strategies for platforms with over 100K monthly users alongside paid advertising campaigns on channels such as Google or TikTok.
• Demonstrated ability to develop comprehensive SEO roadmaps that align with business goals while delivering measurable results in terms of traffic growth and conversion uplift.
• Proficiency using industry-standard tools like Ahrefs, SEMrush, Google Analytics Suite (including Tag Manager), Screaming Frog for monitoring performance metrics and identifying optimisation opportunities.
• Expertise in keyword research methodologies including trend identification and search intent analysis to inform scalable content strategies.
• Hands-on experience setting up data tracking solutions such as UTM tagging protocols or pixel/conversion API integrations for accurate attribution reporting.
• Comfort operating within lean start-up environments where resourcefulness is essential due to limited team size or budget constraints.
• Analytical mindset with strong numerical reasoning skills coupled with genuine enthusiasm for interpreting data insights into actionable recommendations.
• Excellent organisational abilities paired with clear communication skills enabling effective collaboration across diverse teams including product managers engineers marketers writers or external agencies/freelancers.
• Experience working within marketplaces ecommerce platforms or gaming-related businesses is highly desirable; familiarity with how gamers transact virtual goods adds significant value.
• A Bachelor’s degree in Marketing Engineering or related discipline is preferred though equivalent practical experience will also be considered favorably.

What sets this company apart:

This organisation stands out as a trailblazer within the global gaming ecosystem—having already attracted millions of users since its launch just a few years ago. Backed by respected angel investors it has achieved profitability while maintaining an agile start-up culture that values innovation knowledge-sharing inclusivity flexibility mutual support among team members spanning multiple countries. Employees benefit from flexible working arrangements including remote options which foster work-life balance without compromising on ambition or impact. The Employee Stock Option Programme ensures that everyone shares directly in the company’s ongoing success creating a sense of ownership pride commitment throughout the team. Here your ideas matter: you’ll have real influence over strategic decisions shaping not only your own career but also helping build a better life for gamers everywhere—a mission that resonates deeply within this passionate community-driven workplace.

What's next:

If you are excited about transforming how gamers connect trade and thrive globally—this is your invitation to make an impact at scale!

Apply today by clicking on the link provided—your next big adventure awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.