Senior Digital Brand Manager

Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns

Main Responsibilities

• Develop and execute the brand’s digital consumer marketing strategy, leading digital campaigns, content marketing, performance marketing and consumer engagement initiatives.
• Manage agencies and cross-functional teams to deliver digital campaigns and always-on content across social media, brand websites, e-commerce platforms and CRM channels.
• Drive consumer acquisition, retention and loyalty through audience segmentation, consumer journey optimization and online-to-offline (O2O) initiatives that connect digital demand with offline sales.
• Analyze consumer data and campaign performance across multiple touchpoints, optimizing marketing spend, ROI and KPIs while identifying new growth opportunities.
• Manage marketing budgets, reports and forecasts, ensuring compliance with relevant regulations and corporate standards.

Work Experience

More than 7 years of experience in brand building and digital marketing within FMCG, technology or healthcare industries. Experience in digital marketing, CRM and MarTech is preferred. Content marketing experience, particularly on TikTok, is a strong plus.

Education

Bachelor’s degree or above, preferably in Business or Marketing.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.