Marketing Director - Dermo-cosmetics

A leading international dermo-cosmetics brand is seeking a Marketing Director to spearhead its Vietnam operations, driving the next phase of sustainable growth and elevating its reputation as a trusted name in dermatological skincare

This is an exceptional opportunity for you to shape the future of a science-driven, premium skincare portfolio that has been recommended by healthcare professionals for over six decades. You will be at the forefront of digital and omni-channel transformation, championing consumer-centric strategies and innovative product launches while nurturing a high-performing team. The organisation offers a collaborative environment where your expertise in beauty, skincare, and data-driven marketing will be valued and developed. If you are passionate about making a meaningful impact on sensitive skin care and thrive in a supportive, agile culture that values integrity, continuous improvement, and flexibility, this role is designed for you.

• Play a pivotal role in shaping the brand’s presence across both online and offline channels, ensuring consistent messaging and impactful campaigns that resonate with diverse Vietnamese consumers.
• Lead a talented marketing team within an inclusive, caring culture that prioritises professional development, collaboration, and shared success.
• Drive innovation by leveraging consumer insights, market trends, and digital analytics to deliver effective strategies that accelerate business growth and reinforce the brand’s authority in dermo-cosmetics.

What you'll do:

As Marketing Director Dermo Cosmetics based in Ho Chi Minh City, you will take ownership of the entire brand strategy for Vietnam—crafting compelling narratives that connect with consumers across every touchpoint. Your day-to-day will involve collaborating closely with commercial partners to drive sales acceleration through creative campaigns while ensuring regulatory compliance. You will lead new product launches from ideation through activation; harness digital platforms to build vibrant communities; analyse data to refine strategies; and translate medical insights into powerful brand messages. Success in this role means not only delivering strong commercial results but also fostering an environment where your team feels empowered to innovate together. Your ability to balance strategic vision with hands-on execution will be key as you help position the brand as the go-to choice for sensitive skin solutions in Vietnam.

• Develop and execute annual brand and category strategies tailored to local market dynamics while aligning with global direction to ensure relevance and competitive advantage.
• Design consumer-centric marketing plans informed by deep insights into dermatological trends and evolving skincare needs specific to Vietnam.
• Oversee all aspects of new product launches from forecasting through post-launch evaluation, ensuring seamless execution in partnership with cross-functional teams including Commercial, Medical, Regulatory, and Supply.
• Drive the innovation roadmap by adapting global concepts to local market opportunities and channel dynamics for maximum impact.
• Create integrated omni-channel marketing strategies spanning e-commerce, social commerce, modern trade, pharmacy chains, health & beauty outlets, clinics, hospitals, and traditional retail environments.
• Strengthen the digital ecosystem by enhancing media performance, CRM initiatives, social media engagement, KOL/KOC partnerships, community advocacy building, and content excellence.
• Leverage data analytics and business intelligence tools to optimise campaign effectiveness and maximise return on investment across all touchpoints.
• Continuously monitor consumer behaviour, competitive landscape changes, market trends, and category evolution to inform actionable business opportunities.
• Foster a high-performance marketing organisation by coaching team members to enhance strategic capability, execution quality, cross-functional collaboration, and alignment with company values.

What you bring:

To excel as Marketing Director Dermo Cosmetics you will bring extensive experience from senior roles within the beauty or skincare industry—ideally having managed premium or science-based brands through periods of significant change. Your background should reflect deep familiarity with omni-channel strategies encompassing both digital transformation projects and traditional retail activations. You are adept at translating complex consumer insights into practical business opportunities while maintaining rigorous standards around compliance and scientific credibility. Your interpersonal strengths lie in your ability to nurture teams—coaching individuals towards higher performance while fostering an atmosphere of trust and mutual respect. A keen sense for emerging trends allows you to keep ahead of market shifts; meanwhile your analytical prowess ensures every decision is grounded in solid evidence. Above all else you are committed to upholding values such as integrity, empathy, collaboration—and you thrive when working together towards shared goals.

• Minimum 10 years’ experience in marketing roles with at least 5 years spent in senior leadership positions within beauty or skincare industries.
• Demonstrated expertise managing premium or science-driven skincare brands with a proven track record of successful omni-channel marketing transformation initiatives.
• Deep understanding of dermo-cosmetics sector dynamics combined with strong consumer insight capabilities relevant to Vietnamese market trends.
• Exceptional strategic thinking skills paired with outstanding execution abilities that translate vision into measurable outcomes.
• Advanced business acumen enabling you to connect commercial objectives with effective marketing drivers for sustainable growth.
• Data-driven mindset supported by robust analytical skills for interpreting complex information into actionable recommendations.
• Proficiency in project management coupled with cross-functional leadership experience fostering collaboration between diverse teams.
• Entrepreneurial approach marked by agility and resilience when navigating fast-evolving matrix environments typical of global organisations.
• Strong people leadership qualities focused on developing talent through coaching while promoting organisational development aligned with company values.
• Excellent communication skills facilitating stakeholder engagement across internal departments as well as external partners.

What sets this company apart:

This organisation stands out as a pioneer in dermo-cosmetics thanks to its unwavering commitment to scientific excellence and inclusivity. With over sixty years of heritage rooted in dermatological research and innovation, it has built a reputation for creating highly effective products suitable even for the most sensitive skin types. The company fosters a culture where collaboration is celebrated—encouraging knowledge sharing across functions so everyone can contribute meaningfully to collective success. Employees benefit from ongoing training opportunities designed to support personal growth alongside business objectives. The workplace is known for its flexible approach—valuing work-life balance while providing ample scope for creativity within structured frameworks. By joining this team you become part of an international network dedicated not just to commercial achievement but also genuine care for customers’ wellbeing—a mission that resonates throughout every aspect of daily operations.

What's next:

If you are ready to make a lasting impact on Vietnam’s dermo-cosmetic landscape while advancing your career within an inclusive global leader—this is your moment!

Apply today by clicking on the link provided—your journey towards shaping the future of sensitive skin care starts here.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.