Head of Marketing - Pharma

This pivotal role offers you the opportunity to shape and execute marketing strategies that drive brand growth, market share, and business performance across prescription-based products and OTC solutions. You will be at the forefront of engaging with healthcare professionals, pharmacies, and key stakeholders, ensuring compliance with local regulations while fostering innovation and excellence. The organisation is renowned for its commitment to training opportunities, supportive leadership, and a collaborative environment where your expertise will be valued and nurtured. If you are passionate about making a meaningful impact in the healthcare sector and thrive in an inclusive workplace that values knowledge sharing and professional development, this is your chance to lead a high-performing team and contribute to the advancement of pharmaceutical marketing in Vietnam.

• You will have the opportunity to lead strategic marketing initiatives tailored specifically for the pharmaceutical channel, focusing on both prescription-based products and OTC solutions within a dynamic healthcare ecosystem.
• The organisation offers flexible working opportunities, generous pension contributions, and ongoing training programmes designed to enhance your skills and support your professional growth in a nurturing environment.
• You will collaborate closely with healthcare professionals, pharmacists, distributors, and sales teams, leveraging your expertise to build strong relationships and deliver measurable business results through innovative campaigns and educational programmes.

What you'll do:

As Head of Marketing – Pharmaceutical Channel based in Ho Chi Minh City, you will play a central role in shaping the strategic direction of marketing initiatives for prescription-based products and OTC solutions. Your day-to-day responsibilities will involve developing robust strategies that respond to local market dynamics while aligning with global objectives. You will manage product lifecycles from launch through optimisation to phase-out planning, ensuring compliance with regulatory standards at every step. Building strong relationships with healthcare professionals (HCPs), pharmacists, distributors, and other stakeholders will be essential as you design targeted campaigns and educational programmes that support product understanding. By collaborating closely with sales teams, you will ensure seamless integration between marketing efforts and commercial objectives. Your analytical mindset will be crucial as you conduct market research to uncover customer needs and competitor activities while using data analytics to optimise campaign performance. Innovation will be at the heart of your approach as you seek new ways to differentiate products or develop go-to-market strategies tailored for HCPs and pharmacies. Leading a talented team dedicated to pharmaceutical marketing, you will foster an environment of collaboration, creativity, accountability, and continuous development. Effective budget management will underpin your ability to achieve business goals efficiently.

• Develop comprehensive marketing strategies for pharmaceutical products that align with both local objectives and regional/global directives, ensuring they are adapted to the unique needs of the Vietnamese market.
• Identify market opportunities and emerging trends within the pharmaceutical channel to drive sustainable growth and maintain competitive advantage.
• Lead the creation and execution of marketing plans for prescription-based medicines as well as over-the-counter products, managing their lifecycle from launch through optimisation to phase-out.
• Ensure all marketing activities comply with local regulations and ethical standards by maintaining up-to-date knowledge of industry requirements.
• Build dependable relationships with healthcare professionals (HCPs), pharmacists, distributors, and other key stakeholders through targeted campaigns and educational programmes.
• Collaborate with sales teams to ensure marketing efforts are aligned with commercial goals, supporting business performance across multiple channels.
• Conduct thorough market research to understand customer needs, competitor activity, and industry developments within the pharma sector.
• Leverage data analytics to measure campaign effectiveness, optimise return on investment (ROI), and inform future strategy decisions.
• Drive innovation by identifying new opportunities for product differentiation or go-to-market approaches tailored specifically for HCPs and pharmacies.
• Lead, mentor, and inspire a high-performing marketing team focused on the pharmaceutical channel while fostering a culture of collaboration, creativity, accountability, and continuous learning.

What you bring:

To excel as Head of Marketing – Pharmaceutical Channel in Ho Chi Minh City, you bring extensive experience from multinational organisations or leading healthcare companies where you have managed pharmaceutical brands successfully. Your academic background includes a relevant degree—ideally complemented by an MBA—which equips you with both theoretical knowledge and practical insight into pharma marketing. Your proven ability to engage effectively with healthcare professionals (HCPs) sets you apart as someone who can build trustful relationships across diverse stakeholder groups. Strategic thinking enables you to craft visionary yet actionable plans tailored specifically for the Vietnamese pharma market. Leadership comes naturally as you guide cross-functional teams towards shared objectives while fostering collaboration. Regulatory expertise ensures all activities remain compliant within a highly regulated environment. Communication skills in English and Vietnamese allow you to connect meaningfully across cultural boundaries. Analytical acumen empowers you to interpret complex data sets for campaign optimisation while your entrepreneurial mindset drives innovation even amid industry changes.

• Bachelor’s degree in Pharmacy, Marketing, Business Administration or related field; an MBA or equivalent advanced degree is highly desirable for this position.
• Minimum 8–10 years of progressive experience in pharmaceutical marketing roles within multinational organisations or leading companies in the healthcare industry is required.
• Proven track record of successfully managing pharmaceutical brands with demonstrable results in driving business performance.
• Experience working closely with healthcare professionals (HCPs) is highly desirable as it enhances stakeholder engagement capabilities.
• Strong strategic thinking skills enabling you to translate vision into actionable plans specific to the pharma channel.
• Exceptional leadership abilities demonstrated by managing cross-functional teams effectively within complex environments.
• Deep understanding of pharmaceutical marketing regulations coupled with compliance expertise ensures ethical standards are maintained throughout all activities.
• Excellent communication skills in both English and Vietnamese are essential for building relationships across diverse stakeholders.
• Analytical mindset with proficiency in interpreting data for informed decision-making supports campaign optimisation efforts.
• Entrepreneurial spirit combined with adaptability allows you to thrive amid change in a regulated industry landscape.

What sets this company apart:

This organisation stands out as a global leader committed to advancing healthcare solutions through its dedication to quality, compliance, and patient-centricity. Employees benefit from flexible working arrangements that promote work-life balance alongside generous pension contributions which secure long-term financial wellbeing. The company invests heavily in training opportunities—ensuring continual professional development—and fosters an inclusive culture where every voice is heard. Supportive leadership encourages growth leadership principles so that each team member feels empowered to contribute ideas collaboratively. The workplace is known for its dependability; colleagues share knowledge freely within communal networks that nurture talent at every level. With a focus on innovation rooted in compassion for patients’ needs, this organisation provides an inspiring environment where your expertise can flourish while making a tangible difference in Vietnam’s healthcare landscape.

What's next:

If you are ready to make a significant impact on pharmaceutical marketing in Vietnam’s thriving healthcare sector—apply now!

Apply today by clicking on the link provided.