Marketing Director (Confidential)

An international organisation is seeking a Marketing Director to lead its marketing strategy and support business growth in Vietnam. Based in Ho Chi Minh City, this role offers you the unique opportunity to shape the direction of marketing for a well-established business, aligning global brand standards with local priorities. You will work closely with the General Director, overseeing brand development, digital performance, customer engagement, and marketing execution.

You will have direct influence over the company’s marketing strategy in Vietnam, ensuring alignment between international brand standards and local market needs while driving measurable commercial outcomes.

• The role allows you to lead and develop an established multidisciplinary team, fostering a collaborative environment where your interpersonal skills and commitment to team growth will be highly valued.
• You will benefit from flexible working opportunities and access to ongoing training programmes designed to enhance your expertise and support your career progression within a global context.

What you'll do:

As Marketing Director, you will play a pivotal role in shaping the company’s marketing function for Vietnam. Your day-to-day responsibilities will involve developing comprehensive annual plans that align with both global guidelines and local business objectives. You will oversee all aspects of brand communications—from public relations to product launches—ensuring that every touchpoint reflects the organisation’s values. Digital channels will be under your stewardship; you’ll manage website content and campaign assets to maintain strong brand positioning. Performance marketing campaigns will be central to your remit; you’ll use analytics to drive qualified leads and optimise conversion rates. Working closely with Sales teams, you’ll refine CRM processes for improved customer engagement. Building partnerships is key—you’ll identify opportunities that open doors to new customer segments. Customer events and activations will be measured for their commercial impact. Leading an established team means nurturing talent through training opportunities while allocating budgets wisely based on performance data. Agency management rounds out your responsibilities as you ensure seamless project delivery across creative, PR, media, and events.

• Develop and execute annual marketing plans that are fully aligned with business objectives and global brand guidelines, ensuring both strategic vision and practical implementation.
• Lead all aspects of brand communications including public relations, product launches, media relations, and maintaining consistent messaging across channels.
• Oversee digital channels such as website content and campaign assets to ensure cohesive brand positioning and optimal customer experience.
• Manage performance marketing campaigns with a focus on generating qualified leads, improving conversion rates, and maximising return on investment through data-driven decision making.
• Work collaboratively with Sales teams to improve lead qualification processes, follow-up strategies, and CRM funnel management for enhanced customer acquisition.
• Build strategic partnerships that provide access to relevant customer segments and strengthen the organisation’s market presence.
• Oversee customer events and local activations, measuring their commercial impact and ensuring they contribute positively to business goals.
• Lead and develop a multidisciplinary marketing team by nurturing talent, promoting knowledge sharing, and supporting individual growth within the group.
• Allocate and monitor marketing budgets effectively, using performance data to guide investment decisions that support both short-term campaigns and long-term brand development.
• Manage creative, PR, media, and event agencies to ensure effective delivery of projects while maintaining high standards of quality and consistency.

What you bring:

Your extensive experience as a Marketing Director equips you with the ability to blend strategic thinking with practical execution across all facets of marketing. You bring deep expertise in developing brands—especially those operating at an international level—and have successfully managed teams through periods of growth by fostering supportive leadership practices. Your proficiency in performance marketing ensures you can drive qualified leads while optimising conversion rates using advanced analytics tools. Translating business priorities into actionable plans comes naturally; you understand how each initiative contributes to broader commercial goals. Team development is central to your approach; you value training opportunities that help individuals grow within a collaborative environment. Budgeting is another strength—you allocate resources efficiently based on data-driven insights. Agency management is handled smoothly thanks to your organisational skills. Partnerships are built thoughtfully; public relations activities are executed sensitively for maximum positive impact. Stakeholder management is one of your core strengths; you connect easily across cultures thanks to fluency in Vietnamese and professional English communication skills. Your academic background supports your practical abilities.

• At least 8–10 years of proven marketing experience with 3–5 years in a management or leadership role where you have demonstrated supportive leadership skills.
• Experience working with international premium or luxury brands is preferred as it shows your ability to uphold high standards in brand development.
• A track record combining strategic brand development with hands-on marketing execution that delivers measurable results for the business.
• Strong understanding of performance marketing techniques including lead generation, CRM systems, analytics tools, and campaign optimisation.
• Experience translating complex business priorities into actionable marketing plans with clear outcomes that support commercial objectives.
• Proven ability in team leadership by nurturing talent through training opportunities while promoting knowledge sharing within a collaborative environment.
• Budget management expertise coupled with agency management skills ensures efficient allocation of resources for maximum impact.
• Experience building partnerships as well as handling public relations initiatives that foster positive customer engagement across multiple platforms.
• Excellent stakeholder management skills allowing you to connect effectively with both local teams in Vietnam and international colleagues across the organisation.
• Fluency in Vietnamese combined with strong professional English communication skills enables you to operate seamlessly within multicultural settings.
• A degree in Marketing, Business Administration, Communications or a related field demonstrates your foundational knowledge.

What sets this company apart:

This international organisation offers an exceptional opportunity for you as Marketing Director: you will work directly with the General Director to shape the future of marketing in Vietnam during an exciting phase of growth. With an established team already in place, there is scope for you to strengthen strategy further while developing team capability through ongoing training programmes. The company values inclusive collaboration—your input will be welcomed at every stage as part of a supportive leadership culture focused on achieving shared goals together. Flexible working opportunities are available so you can balance professional ambitions with personal commitments. Further details about the company’s vision for Vietnam will be shared during confidential discussions; rest assured this is a chance for you to make a lasting impact within a respected global organisation committed to nurturing talent and delivering commercial success.

What's next:

If you are ready to shape the future of marketing in Vietnam alongside an established team within an international organisation, this is your moment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.