Marketing Manager (FMCG)

A leading international FMCG company is seeking a Marketing Manager based in Ho Chi Minh City, Vietnam.

This is an exciting opportunity to lead the development and execution of brand strategies that accelerate category growth, strengthen market share, and deliver sustainable business performance. Working closely with cross-functional teams, you will drive NPD, innovation, consumer-centric campaigns, and portfolio development while translating market insights into impactful commercial initiatives. The company is recognised for its strong brands, collaborative culture, and commitment to developing talent, offering an environment where you can grow your leadership capabilities and make a tangible impact on the business. If you are a commercially driven marketer with a passion for building brands and delivering results in a dynamic FMCG environment, this Marketing Manager (FMCG) role offers an excellent platform to advance your career.

What you do:

1) Brand Strategy Development

• Define and execute a comprehensive brand strategy that aligns with company goals
• Maintain brand consistency across all touch points, ensuring alignment with the brand’s vision, mission, and values

2) Marketing Campaigns Development

• Leverage consumer insights to support development, implementation, and optimisation of multi-channel marketing campaigns to drive brand awareness, trial, consideration and build brand equity worth
• Monitor and prepare campaign performance, analyse results, and provide actionable insights for continuous improvement

3) Content Creation and Storytelling:

• Oversee the creation of high-quality content that effectively communicates the brand’s story, values, and unique value propositions
• Collaborate with creative teams to deliver engaging visual and written content

4) Market Research and Competitive Analysis

• Collaborate with CMI to conduct market research to understand consumer behavior, industry trends, and competitive landscape
• Use insights to shape marketing strategies and identify growth opportunities

5) Team Leadership and Collaboration:

• Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
• Work cross-functionally with product, sales, and customer service teams to align on brand messaging and goals
• Engage with key cross functional stakeholders internally to drive and build joint plans and projects to deliver against business goals

6) Performance Measurement:

• Define KPIs and track performance metrics to evaluate the success of branding initiatives
• Prepare and present regular performance reports to senior leadership

7) Agency Partner Management:

• Lead and drive creative and marketing development with key groups of agency partners on strategy, creative, activation and implementation
• Define KPIs and track performance

What you bring:

• Proven track record of managing successful branding and marketing campaigns
• Strong knowledge of digital marketing, social media platforms, and emerging trends
• Excellent communication, storytelling, and project management skills.
• Analytical mindset with the ability to interpret data and translate insights into strategy.

What's next:

What's next:

If you are ready to make a significant impact on consumer marketing in Vietnam’s thriving — Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.