Visual Merchandiser – Furniture

A leading manufacturer and design house is seeking a Visual Merchandiser to shape the visual expression of two distinguished furniture brands. This role offers you the opportunity to bridge creative direction with hands-on execution, ensuring every physical and digital touchpoint reflects a reserved, design-literate brand language rooted in craftsmanship and material integrity. You will be instrumental in translating this ethos into commercial spaces and assets that inspire without overwhelming, working closely with cross-functional teams to deliver showroom environments, dealer presentations, and tradeshow builds that support sales while maintaining brand authenticity. With flexible working locations between Ho Chi Minh City’s factory and showroom, plus travel to international markets and tradeshows, you’ll enjoy a varied and stimulating work environment where your expertise in spatial design and visual merchandising will be highly valued.

What you'll do:

As a Visual Merchandiser – Furniture you will play a pivotal role in shaping how two premium brands are perceived across every customer touchpoint. Your day-to-day responsibilities will involve defining visual identities that distinguish each brand’s character while ensuring consistency in storytelling from catalogues to showrooms. You’ll oversee both 2D creative production—such as catalogues and marketing assets—and 3D renderings that bring products to life in realistic settings. Your expertise will be crucial in curating showroom layouts that not only showcase products but also drive conversion through considered spatial arrangements. You’ll direct tradeshow booth designs for international exhibitions while managing photography direction for campaigns that highlight craftsmanship. Collaboration is key: you’ll partner with Marketing on campaign rollouts, Product teams on material fidelity, Sales on dealer presentations—all while maintaining a structured approach within an established brand-approval framework. Success in this role means delivering visually engaging environments that foster client engagement while upholding the highest standards of quality across all channels.

• Define and maintain the visual identity for both brands across all channels, ensuring each maintains its unique positioning through thoughtful storytelling and presentation.
• Lead campaign visuals, product narratives, and brand presentations by overseeing consistency across digital platforms, print materials, and spatial applications.
• Direct 2D creative production including catalogues, lookbooks, presentations, social media assets, marketing collateral, and sales tools; manage graphic designers and external freelancers to ensure timely delivery at high standards.
• Oversee 3D rendering for products, interior scenes, and dealer proposals by collaborating with Product and Technical teams to guarantee accuracy in materials, lighting, and brand tone.
• Lead visual merchandising for showrooms and dealer/distributor spaces by curating product layouts, zoning strategies, styling objects, seasonal updates, and supporting new showroom launches in Milan and Hanoi.
• Develop interior concepts for showrooms, dealer setups, and exhibition spaces by adapting layouts to different markets while balancing aesthetics with commercial functionality to enhance client engagement.
• Design and art-direct tradeshow booths for international fairs by coordinating build logistics and product selection to create compelling exhibition environments.
• Art-direct or execute product photography for lifestyle campaigns by managing photographers, stylists, and external teams to uphold brand standards.
• Collaborate closely with Marketing on campaign calendars, Product on material accuracy and launches, Sales on dealer presentations and showroom support to serve commercial objectives through cohesive visual storytelling.

What you bring:

To excel as a Visual Merchandiser – Furniture you will bring a blend of formal training in spatial disciplines such as interior design or architecture alongside substantial hands-on experience creating immersive retail environments. Your deep understanding of premium materials—from timber to stone—will inform your ability to faithfully represent products through both physical displays and digital renderings. You’ll demonstrate proficiency with industry-standard software for both graphic design and 3D modelling ensuring your concepts translate seamlessly into reality. Your structured approach allows you to juggle multiple projects at once while maintaining clarity around brand principles. Interpersonal skills are vital; you’ll collaborate effectively across departments leveraging your empathy sensitivity responsiveness to align creative outputs with commercial goals. Your reserved yet design-literate taste ensures every asset feels authentic understated yet impactful supporting sales without over-selling. Ultimately your proven track record delivering showroom exhibition environments from concept through execution sets you apart as someone who can elevate brand presence across global markets.

• Formal background in interior design, spatial design or architecture (degree or equivalent professional track record) is essential as this is a spatially focused role rather than graphics-only.
• Demonstrated experience designing and styling physical retail or showroom environments with proven ability to deliver projects from concept through on-site execution.
• Material literacy in premium furniture materials such as oak timber, stone, metal leather fabrics with sound judgement for art-directing them authentically.
• At least five years’ experience in art direction or visual merchandising ideally within furniture interior or lifestyle brands showing successful delivery of showroom booth or exhibition environments.
• Strong eye for composition materiality spatial design enabling translation of brand identity into both graphics and space moving seamlessly between concept development hands-on execution.
• Proficiency with Adobe Creative Suite (Photoshop Illustrator InDesign) as well as 3D tools like 3ds Max Blender SketchUp or similar including understanding of lighting rendering realism.
• Ability to manage multiple 2D 3D spatial outputs simultaneously within a defined brand-approval model demonstrating structured project management skills.
• Reserved design-literate taste aligned with the brand ethos combined with commercial awareness of how visuals support sales outcomes.
• Excellent interpersonal communication skills enabling effective collaboration across marketing product sales teams as well as external designers freelancers photographers.

What sets this company apart:

This organisation stands out for its unwavering commitment to craftsmanship material integrity considered detail—values embedded throughout its manufacturing process. By merging traditional techniques with efficient modern production it creates indoor lifestyle products renowned for quality value while protecting brand authenticity across multiple business models. Employees benefit from working within a supportive collaborative environment where creativity is nurtured structure is respected flexibility is encouraged. The company’s global reach means you’ll have opportunities to contribute to high-profile projects including international showroom launches tradeshows expanding your professional network while developing your skills further. Its dedication to maintaining distinct brand languages ensures every team member’s input is valued fostering an inclusive culture where knowledge sharing growth leadership are prioritised. If you’re passionate about elevating visual merchandising within a context that values both artistry commercial impact this is an exceptional place to advance your career.

What's next:

If you are ready to take your career further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.