Senior Brand Manager - OTC

A leading organisation in Ho Chi Minh City is seeking a Senior Brand Manager to spearhead brand development and drive sustainable growth within Vietnam’s vibrant market.07:50:51 query returned open=false

This pivotal role offers you the opportunity to shape end-to-end brand management, from strategic planning and positioning to hands-on marketing execution, innovation, and commercial performance. You will thrive in a lean, supportive team structure where your expertise in brand strategy, digital marketing, and omnichannel campaigns will be valued and nurtured. The company is committed to fostering an inclusive environment with flexible working opportunities, ongoing training, and a culture that encourages collaboration across departments. If you are passionate about making a meaningful impact on business results while enjoying generous support for your professional growth, this is the perfect opportunity for you.

• Take ownership of brand strategies and annual plans by leveraging market insights, consumer trends, and customer feedback to ensure impactful growth initiatives.
• Work collaboratively with internal teams and external agencies to deliver high-quality marketing activities that optimise investment and drive measurable results.
• Enjoy flexible working opportunities, access to training programmes, and a supportive leadership team dedicated to nurturing your professional development in a dynamic environment.

What you'll do:

As the Senior Brand Manager in Ho Chi Minh City, you will play a central role in shaping the future of the organisation’s brands within Vietnam. Your day-to-day responsibilities will involve developing robust strategies grounded in market intelligence, identifying growth opportunities across multiple channels, managing budgets efficiently, and collaborating with sales teams for effective execution. You will also design innovative digital campaigns tailored for diverse audiences including consumers, healthcare professionals, pharmacists, and e-commerce partners. By partnering with external agencies and internal stakeholders alike, you will ensure all marketing activities are compliant with regulations while delivering maximum impact. Your leadership will extend beyond direct reports as you provide training sessions for field teams and influence cross-functional projects related to product innovation. Success in this role requires a blend of strategic vision and practical execution—your ability to analyse data, optimise investments, manage commercial performance metrics such as P&L and ROI, and foster collaborative relationships will be key drivers of both personal achievement and organisational success.

• Develop comprehensive brand strategies and annual plans based on deep market analysis, consumer behaviour insights, and customer engagement data to ensure sustainable growth.
• Identify new avenues for expansion across consumer engagement, digital channels, healthcare professional outreach, and portfolio development by staying attuned to evolving market needs.
• Manage brand budgets meticulously by prioritising investments that maximise business impact while monitoring sales performance and forecasting accuracy.
• Collaborate closely with Sales teams to guarantee seamless execution of brand strategies that translate into increased market share and improved commercial outcomes.
• Design and implement digital and omnichannel marketing strategies targeting consumers, healthcare professionals, pharmacists, and e-commerce platforms for broad reach.
• Build robust business cases for marketing investments with clear objectives and expected returns on investment by analysing campaign performance data.
• Partner with external agencies to develop compelling marketing campaigns and communication materials that resonate with target audiences while ensuring regulatory compliance.
• Monitor campaign effectiveness continuously by optimising activities based on real-time data analytics and results-driven insights.
• Lead cross-functional projects focused on product innovation, renovation, lifecycle management, and post-launch evaluation by aligning local needs with regional strategies.
• Provide product and brand training to field teams and relevant stakeholders while influencing cross-functional groups without direct reporting authority.

What you bring:

The ideal candidate for the Senior Brand Manager position brings a wealth of experience from either the pharmaceutical or fast-moving consumer goods sectors—particularly those focused on Consumer Health or Wellness products. Your academic background equips you with foundational knowledge necessary for navigating complex industry landscapes. You have honed your skills through at least three years of hands-on involvement in brand or product management roles where strategic thinking meets practical execution. Your proficiency spans digital marketing techniques as well as omnichannel campaign delivery; you understand how to measure commercial success using tools like sales forecasts, budget controls, P&L statements, and ROI calculations. Beyond technical expertise, your interpersonal strengths shine when collaborating across departments or managing external partnerships. You are proactive yet considerate—capable of working independently but always mindful of communal goals. Fluency in both Vietnamese and English allows you to communicate effectively whether presenting ideas internally or liaising externally. Your track record includes leading cross-functional initiatives from conception through launch plus providing valuable training sessions that empower others within the organisation.

• University degree in Marketing, Business Administration, Pharmacy, Medicine or a related discipline is essential for understanding industry-specific challenges.
• At least three years of proven experience in Product or Brand Management within the pharmaceutical sector or FMCG industries—preferably Consumer Health or Wellness categories—to ensure familiarity with relevant markets.
• Demonstrated expertise in developing brand strategies that leverage consumer insights alongside strong digital marketing capabilities for omnichannel campaign management.
• Solid grasp of commercial performance metrics including sales forecasting, budget management, P&L analysis, and marketing ROI evaluation to support business decisions.
• Exceptional analytical skills combined with project management abilities enable you to assess market potential accurately while driving successful launches.
• Outstanding stakeholder management skills allow you to build trust-based relationships across Sales, Medical, Finance, Regulatory teams as well as external agencies.
• Proactive approach paired with hands-on attitude ensures you can work independently within a lean team structure while maintaining focus on business goals.
• Fluency in Vietnamese and English coupled with excellent communication and presentation skills empowers you to convey ideas clearly across diverse audiences.
• Experience leading cross-functional projects from planning through launch demonstrates your capacity for collaborative problem-solving without direct authority.
• Ability to provide engaging product training sessions further supports knowledge sharing among field teams.

What sets this company apart:

This organisation stands out as a leader within Vietnam’s competitive landscape thanks to its commitment to fostering an inclusive workplace where every team member’s contributions are valued. Employees benefit from flexible working arrangements designed to accommodate individual needs while supporting collective success. The company invests heavily in ongoing training opportunities so you can continue expanding your skillset throughout your career journey. Supportive leadership ensures guidance is always available—whether you’re tackling new challenges or seeking advice on best practices. Collaboration is at the heart of their culture: cross-departmental teamwork is encouraged so everyone feels connected regardless of their role or seniority level. With a focus on nurturing talent through knowledge-sharing initiatives plus generous support structures for professional development—including access to industry experts—the organisation provides an environment where you can grow personally as well as professionally while contributing meaningfully toward shared business objectives.

What's next:

If you are ready to make a lasting impact as Senior Brand Manager in Ho Chi Minh City while enjoying unparalleled support for your professional growth—apply now!

Apply today by clicking on the link provided.

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Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted. 07:53:45 query returned open=false