Key Account Manager (Health & Beauty)

A leading global healthcare company is seeking a Key Account Manager, Health & Beauty to drive growth across major retail chains in Vietnam. This role will lead strategic customer partnerships, commercial planning, promotions, and in-store excellence to deliver sales growth, strengthen brand presence, and enhance shopper experience.

As a Key Account Manager, Health & Beauty, you will manage key retail partnerships, drive sales growth, and execute commercial strategies across leading H&B chains. Working closely with Marketing, Trade Marketing, and Supply Chain teams, you will lead business planning, promotional execution, and customer development initiatives to maximize revenue, market share, and brand presence.

Develop and execute annual business plans for assigned Health & Beauty retail accounts that align with company objectives and brand strategy.
Build and nurture strategic partnerships with retailers by serving as the main commercial contact and leading joint business planning sessions.
Conduct commercial negotiations including trading agreements, pricing strategies, trade terms, product listings, promotional investments, and new product launches.
Drive sales growth, profitability, market share expansion, and both sell-in and sell-out performance across all assigned accounts.
Identify opportunities to optimise product assortment, expand distribution channels, improve profitability metrics, and implement corrective actions when necessary.
Conduct regular business reviews to evaluate account performance and develop actionable plans for sustainable growth.
Design customer-specific promotional plans aligned with brand priorities and key retail campaigns such as Tet or Double Day.
Partner with Trade Marketing to ensure best-in-class merchandising execution, visibility enhancement, POSM implementation, tester deployment, pricing compliance, and product availability.
Monitor store-level execution quality through trade visits assessing shopper experience, competitor activities, stock levels, and pricing accuracy.
Prepare accurate sales forecasts in collaboration with Supply Chain to ensure healthy inventory levels and consistent product availability.

What you bring:

Bachelor's degree in Business Administration, Marketing, Pharmacy or related disciplines is required for this position.
Minimum four years of experience in Key Account Management or Modern Trade Sales within Beauty, Dermo-cosmetics, Consumer Healthcare or FMCG industries is essential.
Proven track record managing Health & Beauty retail chains such as Guardian, Watsons or Hasaki demonstrates your industry expertise.
Strong commercial acumen evidenced by successful sales growth initiatives, effective commercial negotiations and comprehensive business planning skills.
Excellent analytical abilities combined with outstanding communication skills enable you to manage stakeholder relationships effectively.
Customer-focused mindset paired with problem-solving capabilities ensures you can handle multiple priorities efficiently within a collaborative environment.
Project management proficiency allows you to coordinate internal teams for customer projects or promotional campaigns seamlessly.
Advanced skills in Microsoft Excel and PowerPoint support your ability to prepare detailed reports and presentations.
Good command of English (written and spoken) facilitates clear communication across diverse teams.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

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Key Account Manager (Health & Beauty)

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