Senior Business Development

Job Title: Senior Business Development Executive – International Markets Location: Ho Chi Minh City (HCMC) Salary: Competitive and commensurate with experience

About the Role

A leading manufacturer of premium lifestyle products is seeking a Senior Business Development Executive to spearhead international growth across APAC, Europe, the Middle East, and North America. This is a unique opportunity to drive the commercial success of globally recognized brands by building strong relationships with distributors, dealers, architects, designers, and project partners.

In this role, you will manage an active sales pipeline, deliver revenue targets, and ensure brand integrity through disciplined pricing strategies. With a clear career progression path toward a Sales & Market Development Manager position, this role is ideal for a self-starter who thrives in dynamic environments and is eager to make a tangible impact on global markets. The position offers flexible working arrangements, opportunities for international travel, and exposure to diverse cultures while promoting high-quality indoor lifestyle products.

Key Responsibilities

• Market Expansion: Take ownership of business development across multiple international markets (APAC, EMEA, North America), driving revenue growth and expanding distribution channels.
• Relationship Building: Cultivate long-term partnerships with distributors, dealers, architects, interior designers, developers, and contract partners to support both initial sales and ongoing sell-through efforts.
• Pipeline Management: Identify new business opportunities, manage a structured sales pipeline from prospecting to closing deals, and consistently meet or exceed revenue targets.
• Channel Support: Act as the key commercial liaison between headquarters and regional branches in EMEA and North America to support their sales activities and coordinate demand planning, stock allocation, and delivery logistics.
• Proposal Development: Prepare detailed proposals and quotations while adhering to company policies on territory management, pricing discipline, payment terms, and trademark protections.
• Market Representation: Represent the brand at international trade shows and market visits by showcasing product excellence and delivering basic product training to partners.
• Market Insights: Gather competitive intelligence and industry trends to provide actionable insights to the Commercial Director and headquarters team.
• CRM Management: Maintain accurate CRM records by updating pipeline forecasts and account activity for effective reporting.

What We’re Looking For

We are seeking a results-driven professional with a proven track record in international B2B sales who can thrive in a fast-paced environment. You should be passionate about premium lifestyle products and have the ability to build meaningful relationships across diverse cultural contexts.

Key Qualifications & Skills:

• 4–6 years of experience in international or cross-border B2B sales with a demonstrated ability to develop clients or dealer networks across multiple countries.
• Proficiency in English for seamless communication during commercial negotiations; additional language skills relevant to EMEA or APAC regions are highly desirable.
• Background or strong interest in furniture, interiors, architecture, design, or premium/luxury products that enables you to engage clients as a trusted advisor rather than just a vendor.
• Experience working within distributor/dealer channels as well as OBM/ODM/OEM models is highly advantageous.
• Strong ability to gather market insights and adapt strategies based on cultural nuances across regions.
• Proven track record of achieving sales targets through effective prospecting, deal negotiation, relationship-building, and follow-through.
• Disciplined approach to CRM management with attention to detail in maintaining accurate pipeline forecasts and account activity reports.
• Self-motivated individual comfortable operating in early-stage or unstructured environments where initiative is valued; willingness to travel internationally is essential.
• A taste-driven mindset that balances margin protection with growth ambitions while upholding brand positioning during all commercial activities.

Why Join Us?

This organisation stands out for its commitment to merging traditional craftsmanship with modern manufacturing processes to create exceptional indoor lifestyle products. Their dedication to protecting brand integrity across OBM (Own Brand Manufacturing), ODM (Original Design Manufacturing), and OEM (Original Equipment Manufacturing) models sets them apart in the industry.

Here’s what makes this opportunity unique:

• Exposure to global markets through regular international travel—engaging directly with distributors, dealers, architects & designers at tradeshows or market visits.
• Flexible working arrangements that promote work-life balance while enabling you to focus on delivering results.
• A collaborative culture that values empathy in client interactions and knowledge-sharing among teams worldwide.
• Clear career progression paths into senior roles such as Sales & Market Development Manager as the business continues its international expansion.

Next Steps

If you’re ready to elevate your career in international business development by shaping global markets for premium lifestyle products—this is your chance!

Apply now by clicking the link provided!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.