Regional Sales Manager – Airport Solutions, APAC

A leading global provider of airport solutions is seeking a Regional Sales Manager to drive commercial growth across the APAC region, with a particular focus on Southeast Asia, Australia and New Zealand, and wider Asia. The role is fully remote within APAC, providing flexibility and autonomy while enabling you to build relationships with key airport stakeholders, consultants, contractors, and government authorities. With no day-to-day project management responsibilities post-contract award, you can focus on what you do best: creating opportunities, winning tenders, and shaping the future of airport infrastructure across diverse markets.

What you'll do:

As Regional Sales Manager – Airport Solutions for APAC, you will be responsible for driving business development activities from market mapping through to contract award. Your day-to-day will involve engaging with a wide network of airport stakeholders—authorities, consultants, contractors—and navigating complex tender processes that require both technical understanding and commercial acumen. You will take ownership of the entire sales cycle: identifying prospects; developing tailored proposals; managing negotiations; closing deals; then handing over projects seamlessly to dedicated delivery teams. Supported by experienced colleagues in engineering and project management (with no responsibility for execution), your focus will remain firmly on expanding the company’s footprint across priority markets such as Southeast Asia and ANZ. Success in this role means consistently building a robust pipeline of high-value projects while maintaining trusted relationships that lead to repeat business.

• Map target markets, customers, airport developments and upcoming tenders throughout the APAC region to identify new business opportunities.
• Develop and nurture strong relationships with airport authorities, operators, consultants, EPCs, contractors and government stakeholders to ensure proximity to key decision-makers.
• Analyse complex tender specifications and requirements, identifying risks while coordinating technical and commercial responses in collaboration with internal teams.
• Lead all aspects of client engagement including initial contact, tender follow-up, commercial negotiation and contract closure to secure new projects.
• Identify suitable agents, distributors or local partners where required to enhance market reach and effectiveness in each territory.
• Maintain ongoing commercial relationships after contract award to identify follow-on opportunities and ensure customer satisfaction.
• Act as the regional commercial representative at industry events, conferences and meetings to raise brand awareness and foster connections.
• Collaborate closely with sales engineering support for tenders, documentation preparation and selected customer visits across multiple countries.
• Liaise regularly with headquarters-based Area Sales Managers and factory teams for technical guidance and operational support.
• Travel across the region approximately once per month for client meetings, opportunity progression, tender engagement and contract finalisation.

What you bring:

To excel as Regional Sales Manager – Airport Solutions in APAC, you will bring substantial experience in technical sales or business development within complex engineered projects—ideally focused on airports or aviation infrastructure. Your educational background should include electronics or related engineering disciplines that enable you to engage credibly with both clients and internal technical experts. You have demonstrated success managing long-cycle tenders from start to finish: mapping markets; developing opportunities; preparing detailed proposals; negotiating contracts; then ensuring smooth handover post-award. Your ability to operate independently—often remotely—while staying connected with international colleagues is essential. You thrive on building lasting relationships across cultures and geographies while maintaining a keen eye for commercial detail. Your willingness to travel regularly ensures you remain close to clients throughout the region. Above all else, your combination of technical insight, interpersonal sensitivity and commitment to delivering value makes you an ideal fit for this pivotal role.

• Minimum 7 years’ experience in technical sales or business development within engineered systems or infrastructure projects relevant to airports.
• Preferred degree in Electronics Engineering; also considered are Mechatronics, Electrical or Mechanical Engineering qualifications.
• Proven ability to understand airside engineered systems—including specifications and tender requirements—ensuring credibility with both customers and internal engineering teams.
• Demonstrated track record of owning tenders from inception through negotiation to contract award within long-cycle sales environments.
• Experience opening new markets in APAC or similar regions by building pipelines and navigating complex stakeholder landscapes.
• Comfortable operating independently as the sole dedicated salesperson within a remote international structure while remaining highly responsive to distributed support teams.
• Willingness and ability to travel regularly across APAC for client meetings and business development activities as required by the role.
• Strong interpersonal skills with a collaborative approach when working with cross-functional teams including engineering, project management and factory operations.
• Commercially astute with excellent communication skills for effective negotiation with multiple stakeholders at various organisational levels.

What sets this company apart:

This organisation stands out as a global leader in airport solutions manufacturing. The company’s flat reporting structure ensures your voice is heard at the highest levels while their commitment to employee autonomy allows you significant freedom in shaping your own success story. By joining this team at a time of strategic expansion into APAC markets, you will play a central role in building not just your career but also the future direction of airport infrastructure across one of the world’s most dynamic regions—all while enjoying flexible working arrangements tailored around your needs.

What's next:

If you are ready to take your career in agriculture leadership further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.