Sales Manager - Coating (HCM & Hanoi)

A leading global chemical distributor is seeking a Sales Manager Coatings to join their team in Ho Chi Minh City and Hanoi. This role offers you the opportunity to make a significant impact within the coatings industry, managing key accounts and driving business growth through collaborative strategies and supportive leadership. You will be part of an inclusive environment that values your interpersonal skills, encourages knowledge sharing, and provides flexible working opportunities. The organisation is committed to nurturing talent, offering comprehensive training opportunities and fostering a culture where your enthusiasm and dependability are recognised and rewarded. If you are passionate about building lasting relationships, enjoy working in a communal setting, and thrive on supporting both customers and colleagues, this is the perfect role for you.

What you'll do:

As a Sales Manager Coatings based in Ho Chi Minh City & Hanoi, you will play a pivotal role in shaping the future of the coatings business. Your day-to-day responsibilities will involve developing robust sales strategies in close collaboration with suppliers and industry managers. You will generate detailed marketing plans by identifying key customers, analysing market trends, monitoring competitors’ activities, and recommending tailored objectives for each supplier. Regular market surveys will keep you ahead of industry developments while uncovering new business opportunities that drive growth. Building strong relationships with key accounts through frequent visits ensures exceptional service delivery and long-term partnerships. You will oversee sales performance against budgets, manage inventory levels efficiently, lead a dedicated sales team by motivating them towards shared goals, ensure transparent reporting practices among staff members, facilitate seamless communication between business operations and support functions for punctual product flow, report progress on marketing initiatives accurately to stakeholders, and collaborate across departments for optimal customer satisfaction. Success in this role requires a blend of strategic thinking, interpersonal sensitivity, collaborative spirit, organisational skills, attention to detail—and above all—a passion for supporting both clients’ needs and team development.

• Develop and implement sales strategies for coatings products by collaborating closely with suppliers and industry managers to ensure targets are met.
• Generate comprehensive marketing plans for relevant products by identifying key customers, evaluating market trends, monitoring competitor activities, and recommending objectives for various suppliers.
• Initiate regular market surveys within related industries to monitor trends, identify new business opportunities, and drive business development efforts for maximum sales and profit growth.
• Maintain strong relationships with existing and potential key customers by visiting them regularly, providing excellent service, achieving sales targets, and establishing long-term partnerships.
• Monitor actual sales performance against budgeted targets while ensuring proper inventory levels and debtor positions to minimise financial costs.
• Lead, train, motivate, control, and develop the sales team to achieve agreed sales targets by communicating incentive objectives clearly and supporting their ongoing development.
• Ensure all sales staff prepare weekly plans, customer visit reports, and updated training records to maintain transparency and accountability within the team.
• Manage the interface between business operations and support functions as well as relevant suppliers to guarantee smooth product flow to customers.
• Report progress on marketing plan implementation to suppliers and direct industry managers while maintaining accurate records of customer visits and outcomes.
• Collaborate with cross-functional teams to ensure timely delivery of products and services that meet customer expectations.

What you bring:

The ideal candidate for the Sales Manager Coatings position brings substantial expertise from the chemical sector—particularly within coatings ingredients like solvents or water-based additives—supported by at least five years’ experience in similar roles. Your academic background includes a Bachelor’s Degree in Chemical Science or related fields; additional qualifications such as a Master’s Degree in Business Administration or Marketing further enhance your suitability. Fluency in English enables you to connect effectively with international colleagues while demonstrating empathy across cultural boundaries. Your leadership style is rooted in supportiveness: you nurture teams through encouragement rather than competition; your interpersonal skills foster trust among peers; your enthusiasm inspires others; your self-initiative drives collective achievement; your goal orientation aligns individual success with organisational objectives; your proficiency with PC systems ensures accurate reporting; your sensitivity towards customer needs guarantees pleasant interactions; your experience motivating teams through knowledge sharing creates an inclusive atmosphere where everyone feels valued.

• Bachelor’s Degree in Chemical Science or any related field is required; a Master’s Degree in Business Administration or Marketing would be advantageous.
• At least five years of proven experience in selling and marketing chemicals within coatings ingredients such as solvent or water-based additives.
• Fluency in English (verbal and written) is essential for effective communication across international teams.
• Demonstrated ability to work collaboratively within an international environment while showing empathy towards colleagues from diverse backgrounds.
• Excellent leadership qualities combined with strong interpersonal skills that foster trust among team members.
• Enthusiastic approach towards problem-solving coupled with self-initiative when tackling challenges together as a group.
• Goal-oriented mindset that aligns personal achievements with communal objectives set by the organisation.
• Ability to operate PC systems efficiently for reporting purposes without compromising accuracy or timeliness.
• Experience in motivating teams through supportive leadership techniques that encourage knowledge sharing rather than competition.
• Sensitivity towards customer needs demonstrated through polite communication style during client interactions.

What sets this company apart:

This organisation stands out as one of the world’s foremost chemical distributors—renowned not only for its expansive global network but also its unwavering commitment to employee wellbeing. Here you’ll find an environment built on inclusivity: every voice matters regardless of background or experience level. Flexible working opportunities allow you to tailor your schedule around personal commitments without sacrificing career progression. Generous training programmes empower you with new skills while nurturing professional growth at every stage. Supportive leadership ensures guidance is always available when needed—creating a sense of belonging that extends beyond daily tasks into genuine kinship among colleagues. The company’s dedication to responsible business practices means you can take pride knowing your contributions help shape sustainable solutions within the coatings industry—all while enjoying access to resources designed specifically for your continued development.

What's next:

If you’re ready to share your passion for coatings sales within an inclusive team environment—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.