Sales Manager - Industrial Lubricant

A leading global provider of specialty lubrication solutions is seeking a Sales Manager for Industrial Lubricants to spearhead their growth journey in Vietnam. Based in Ho Chi Minh City, this role offers you the opportunity to build and expand direct customer engagement models, identify new market opportunities, and develop strategic relationships with OEMs and key accounts. You will play a pivotal part in achieving revenue targets, creating demand, and establishing the organisation as the preferred partner across targeted industries. This position is ideal for someone who thrives in a collaborative environment, values supportive leadership, and is eager to contribute to a network of knowledgeable professionals. Flexible working opportunities and ongoing training are available to help you grow your skills and advance your career.

What you'll do:

As Sales Manager Industrial Lubricant based in Ho Chi Minh City, you will immerse yourself in building lasting relationships with OEMs, end users, distributors, and key decision-makers across multiple industries. Your day-to-day responsibilities will involve identifying new market opportunities through diligent monitoring of trends and competitor activities. You will generate new business by proactively acquiring customers using consultative selling approaches tailored to their operational challenges. Acting as a trusted advisor, you will recommend value-driven lubrication solutions that address specific client needs. Negotiating contracts with strategic customers will be central to your role as you ensure mutually beneficial agreements. You will also manage distributor relationships while improving channel effectiveness through direct engagement initiatives. Collaborating closely with technical teams and R&D departments allows you to develop differentiated solutions for unique applications. Supporting new product introductions ensures alignment with evolving customer requirements. By leveraging digital tools such as CRM platforms and analytics software, you will drive efficiency in business operations. Representing the organisation at industry events further enhances brand visibility while connecting you with influential networks. Success in this role requires a commitment to teamwork, knowledge sharing, flexibility in approach, and an eagerness to support colleagues throughout the growth journey.

• Deliver sales growth, profitability, and market share objectives through disciplined opportunity management and accurate forecasting processes.
• Build a robust opportunity pipeline by managing long sales-cycle projects effectively while maintaining consistent communication with stakeholders.
• Monitor market trends, customer needs, and competitor activities to proactively identify both growth opportunities and potential risks within the industrial lubricant sector.
• Establish strong relationships with OEMs, end users, and key decision-makers across target industries by engaging in regular consultative discussions.
• Generate new business opportunities through proactive customer acquisition strategies and consultative selling techniques tailored to each client’s operational challenges.
• Act as a trusted advisor by understanding customers’ unique operational requirements and recommending value-driven lubrication solutions that address their specific needs.
• Lead negotiations, contract discussions, and commercial agreements with strategic customers to ensure mutually beneficial outcomes.
• Effectively manage distributor relationships while simultaneously creating stronger market pull through direct customer engagement initiatives.
• Identify opportunities to improve channel effectiveness and enhance customer coverage by collaborating closely with internal teams and external partners.
• Ensure alignment between organisational growth strategy and distributor execution plans by facilitating open communication channels and shared objectives.
• Collaborate with customers, technical teams, and R&D departments to identify application needs and develop differentiated solutions that set the company apart from competitors.
• Support new product introductions and application development initiatives aligned with evolving customer requirements in various industrial sectors.
• Drive value-based selling by linking technical benefits directly to customer business outcomes using clear communication methods.
• Leverage digital tools such as CRM platforms, analytics software, and AI-enabled solutions to drive business efficiency and informed decision-making processes.
• Represent the organisation at industry forums, trade exhibitions, OEM events, and professional associations to enhance brand visibility.

What you bring:

The Sales Manager Industrial Lubricant role calls for an individual who brings extensive experience from B2B sales or commercial leadership positions within Vietnam’s industrial landscape. Your proven ability in direct sales—especially within specialty lubricants or related sectors—will be crucial as you engage OEMs and develop strategic accounts. Experience managing distributor networks while fostering direct customer relationships demonstrates your capacity for collaboration across multiple channels. Your strong commercial acumen coupled with negotiation skills ensures positive outcomes during contract discussions. Identifying underdeveloped market spaces requires sensitivity towards emerging trends—a quality valued highly here. Stakeholder management is essential; your interpersonal strengths allow you to connect seamlessly with customers, distributors, technical teams, and global leaders alike. Problem-solving abilities paired with process-building skills help nurture effective workflows even when faced with complex challenges. A graduate engineering background (mechanical) or advanced degree is preferred given the technical demands of this position. Exceptional communication skills empower you to present intricate concepts clearly while focusing on client needs. Proficiency in MS Office suite alongside CRM tools supports efficient data handling vital for business operations. Fluency in both English and Vietnamese ensures inclusive dialogue across diverse teams—making you an indispensable member of this supportive network.

• Over ten years of B2B sales experience or commercial leadership within Vietnam’s industrial markets demonstrates your dependability in delivering results.
• Proven track record in direct sales and key account management within sectors such as Specialty Lubricants, Industrial Adhesives, Bearings, Sealing Solutions, Wind Energy, Power Transmission or related fields shows your deep industry knowledge.
• Demonstrated success in customer acquisition strategies including OEM engagement and strategic account development highlights your collaborative approach.
• Experience working with distributor networks while simultaneously driving direct customer relationships reflects your ability to connect teams for shared goals.
• Strong commercial acumen combined with negotiation skills enables you to achieve favourable outcomes for all parties involved.
• Ability to identify white-space opportunities where markets are underdeveloped showcases your sensitivity towards emerging trends.
• Excellent stakeholder management skills across customers, distributors, technical teams, and global leadership underline your interpersonal strengths.
• Problem-solving capabilities paired with process-building skills allow you to nurture effective workflows within complex environments.
• Graduate Engineer qualification (Mechanical) or Masters in Engineering/Business Administration is preferred for this role due to its technical nature.
• Exceptional communication skills enable you to present complex technical concepts clearly in structured formats focused on customer needs.
• Proficiency in MS Office suite alongside CRM tools ensures efficient handling of data-driven tasks required for business operations.
• Fluency in English and Vietnamese supports inclusive communication across diverse teams.

What sets this company apart:

This organisation stands out as a global leader committed to providing specialty lubrication solutions tailored for industrial applications across multiple sectors. Their dedication to flexible working opportunities means you can enjoy a healthy work-life balance while pursuing professional excellence. The company invests heavily in training programmes designed to foster knowledge sharing among employees—ensuring everyone has access to resources needed for personal growth. Supportive leadership encourages open communication channels where ideas are welcomed regardless of seniority or background; this creates an inclusive environment where every team member feels valued. The network of professionals here is not only knowledgeable but also dependable—offering guidance whenever needed so you never feel isolated during challenging projects. Opportunities abound for those willing to collaborate; whether it’s developing innovative solutions alongside R&D teams or representing the brand at industry events—you’ll always find yourself surrounded by people eager to share insights that propel collective success forward. With generous pension contributions available alongside ongoing training initiatives—the company provides everything necessary for long-term career satisfaction within a nurturing workplace culture built on trust.

What's next:

If you are ready to make a meaningful impact while growing your career within an inclusive global community—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.