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Sales Manager – Food Processing Machinery

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A leading international provider of capital goods and technical solutions is seeking a Sales Manager to join their Food Processing Machinery division in Ho Chi Minh City. This role offers you the opportunity to play a pivotal part in expanding market share within the bakery and confectionery sector, working with world-renowned brands and products.

What you'll do:

As Sales Manager – Food Processing Machinery in Ho Chi Minh City, you will be responsible for driving commercial strategy within the bakery and confectionery sector. Your day-to-day activities will involve developing tailored sales plans that reflect both local market dynamics and global best practices. You will work collaboratively with internal teams—service, finance, marketing—to ensure seamless alignment between sales activity and business goals. Externally, you will nurture long-term relationships with key clients, principals, distributors, and industry stakeholders. Your role encompasses overseeing complex project executions from initial opportunity identification through delivery, preparing insightful forecasts for management review, supporting budget planning efforts, and contributing to the ongoing development of your team. Success in this position requires a commitment to building trust-based partnerships that deliver value for all parties involved.

  • Develop comprehensive sales strategies and plans tailored to the bakery and confectionery market sector, ensuring alignment with broader business objectives.
  • Manage and grow a portfolio of key accounts by fostering dependable relationships that drive customer satisfaction and retention.
  • Act as the primary commercial contact for assigned brands or product lines, maintaining open communication channels with principals and distributors.
  • Oversee end-to-end project execution processes, from identifying new opportunities through to successful delivery of machinery and solutions.
  • Identify additional business opportunities within the market sector and devise collaborative strategies to capture increased market share.
  • Prepare detailed sales forecasts, pipeline reports, and performance updates for management to support informed decision-making.
  • Maintain up-to-date knowledge of market trends, competitor activity, product innovations, and relevant technical developments within the food processing industry.
  • Achieve revenue, margin, and sales target KPIs for your assigned portfolio by nurturing trust-based client relationships.
  • Support budget planning activities by providing accurate commercial forecasting based on your deep understanding of the sector.
  • Coach and develop direct reports where applicable, fostering a nurturing team environment focused on performance management and professional growth.

What you bring:

  • Relevant bachelor’s degree in Business, Engineering or related discipline—or equivalent experience demonstrating your commitment to professional growth.
  • Proven experience in a sales management or senior sales role within an international or technical environment where collaboration was key.
  • Demonstrated track record of achieving—and exceeding—sales targets through nurturing client relationships.
  • Strong key account management skills that emphasise dependability and customer satisfaction.
  • Excellent communication abilities paired with negotiation skills that foster positive outcomes for all stakeholders.
  • Experience in project-based sales or solutions selling is advantageous; your ability to connect technical solutions with client needs sets you apart.
  • Knowledge of the bakery and confectionery industry in Vietnam is desirable; familiarity with regional markets beyond Vietnam is a plus.
  • English proficiency is essential; additional language skills are valued as they enhance inter-personal connections across diverse teams.
  • Ability to prepare detailed forecasts and pipeline reports that support communal decision-making processes.
  • Willingness to travel regularly within Vietnam and the region to visit clients, principals, and project sites.

What sets this company apart:

This organisation has established itself as a trusted partner for world-leading manufacturers since its inception in Vietnam over three decades ago. With exclusive representation rights across four core sectors—including textile, agro-food, food processing machinery, and infrastructure—the company delivers high-value capital goods backed by technical excellence. Employees benefit from an inclusive culture that prioritises teamwork across business units such as service, finance, marketing, and leadership. Flexible working opportunities allow you to balance professional commitments with personal growth ambitions. The commission scheme recognises both individual deal complexity and sustained pipeline development—rewarding those who invest time in nurturing long-term client relationships. Regular training opportunities ensure you stay knowledgeable about industry trends while generous pension contributions support your future security. The company’s commitment to collaborative leadership means every employee is empowered to contribute ideas that drive strategic growth.

What's next:

If you are ready to make a meaningful impact in the food processing machinery sector while enjoying flexible working opportunities within an inclusive team environment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Contract Type: Perm

Specialism: Sales

Focus: Business Development

Industry: Machinery and Equipment

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Language: English - Professional Working

Location: Ho Chi Minh City

Job Reference: F2UR7A-5E03F8E3

Date posted: 27 October 2026

Consultant: Ha Tran