Head of Sales (Packaging)

About the Role Our client is an established international manufacturing business operating in the packaging sector, with a strong commitment to business growth, customer partnerships, and operational excellence. The company is seeking an experienced Head of Sales to lead its sales organisation in Vietnam, drive commercial strategy, accelerate revenue growth, and strengthen its market position. This is a senior leadership position responsible for developing and executing sales strategies, expanding business opportunities, managing strategic customer relationships, and building a high-performing sales team. Key Responsibilities 1. Sales Strategy & Business Growth * Develop and execute the overall sales strategy and annual business plan in alignment with the company's growth objectives. * Take full ownership of sales performance, revenue targets, and budget achievement. * Identify new market opportunities, develop growth strategies, and expand the company's customer portfolio. * Drive sustainable and profitable business growth through effective commercial planning and execution. 2. Commercial & Key Account Management * Build and maintain strong relationships with key customers and strategic business partners. * Lead strategic negotiations and develop long-term partnerships with major accounts. * Establish effective pricing strategies to maximise revenue and profitability while maintaining market competitiveness. * Monitor customer satisfaction and ensure high standards of service and account management. 3. Business Development & Market Intelligence * Identify new business opportunities, market segments, and potential customers. * Monitor market trends, competitor activities, and industry developments to identify opportunities and potential risks. * Lead initiatives to expand market share and strengthen the company's competitive position. * Work closely with internal stakeholders to develop solutions that address evolving customer requirements. 4. Sales Team Leadership * Lead, manage, and develop the sales organisation to achieve business objectives. * Establish clear performance targets, sales KPIs, and accountability across the team. * Provide coaching, guidance, and support to strengthen team capabilities and individual performance. * Develop talent and succession plans to ensure long-term team effectiveness. 5. Business Performance & Cross-functional Collaboration * Monitor sales performance and provide regular business updates to senior management. * Manage sales budgets and commercial expenses effectively. * Work collaboratively with other departments to ensure alignment between customer expectations and business capabilities. * Ensure commercial activities comply with relevant company policies, procedures, and business standards.

Requirements

• Bachelor's degree in Business Administration, Sales & Marketing, Engineering, or a related discipline.

• Minimum 10 years of experience in sales or commercial roles, with at least 5 years in a sales leadership position.

• Proven experience in B2B sales within a manufacturing or industrial environment.

• Experience in the packaging industry is highly preferred.

• Strong track record of delivering sales growth, managing commercial budgets, and developing strategic accounts.

• Demonstrated ability to lead and develop sales teams.

• Strong commercial acumen, strategic thinking, negotiation, and business development capabilities.

• Excellent relationship-building and stakeholder management skills.

• Good command of English.

• Willingness to travel as required for business.

Ideal Candidate Profile

We are looking for a commercially driven and strategic sales leader who can take ownership of business performance, identify growth opportunities, and build strong customer partnerships.

The ideal candidate will combine strong leadership capabilities with hands-on commercial experience, a proactive mindset, and the ability to translate business strategy into measurable results.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.