Key Account Manager (E-commerce)

Drive sustainable growth across key e-commerce channels by managing marketplace partnerships, commercial performance, and end-to-end execution. Work closely with marketplace partners and cross-functional teams to maximize sales, optimize digital shelf performance, and enhance the online shopper experience.

KEY RESPONSIBILITIES
Marketplace & Key Account Management

• Manage and grow strategic relationships with online marketplaces, with primary focus on Shopee and TikTok Shop, while driving growth across Lazada, Tiki, Sendo, GrabMart, affiliate commerce, and other emerging online channels.
• Develop annual business plans and sales forecasts for assigned e-commerce accounts.
• Own commercial negotiations, joint business planning (JBP), and performance tracking with marketplace partners.
• Optimize assortment, pricing, promotional mechanics, and digital shelf visibility to maximise commercial performance.
• Build strong relationships with platform account managers and identify new growth opportunities.

E-Commerce Enabler Collaboration

• Partner with external e-commerce enablers to drive marketplace operations, analytics, merchandising, digital content, and campaign implementation.
• Monitor agency performance and ensure high-quality excellence across digital shelf, product content, customer experience, and commercial execution

Commercial & Performance Ownership

• Analyze marketplace performance metrics including GMV, sell-out, conversion, traffic, AOV, and ROI.
• Develop pricing, promotion, and assortment strategies aligned with commercial objectives.
• Manage promotional activation including mega campaigns (e.g., 9.9, 11.11, 12.12)
• Conduct regular business reviews with marketplace partners and identify growth opportunities.
• Recommend commercial actions based on performance analysis, shopper insights, and competitive bench marking.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Supply Chain, Finance, Regulatory, and Medical teams to ensure seamless execution of product launches and commercial campaigns..
• Coordinate inventory planning to prevent stock-outs or overstock situations during key promotional periods.
• Support product launches, digital content readiness, and marketplace merchandising.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.