Regional Commercial Director ASEAN (Professional Audio)

A globally recognised provider of professional security and communication solutions is seeking a Regional Sales Director (ASEAN) and Managing Director for Vietnam, specialising in professional audio solutions.

This pivotal role offers you the opportunity to oversee the legal entity in Vietnam, drive business growth across multiple ASEAN markets, and shape the future of conferencing, public address, portable speakers, and installed sound. You will be empowered to develop and execute business strategies in close collaboration with brand teams, manage a robust channel partner network, and deliver on ambitious sales targets. The organisation values flexibility, inclusive leadership, and continuous improvement, providing a supportive environment where your expertise in sales, marketing, and people management will be celebrated. If you are passionate about nurturing talent, building lasting relationships, and making a tangible impact in the professional audio industry, this is your chance to join a team committed to excellence and innovation.

• You will have full responsibility for overseeing the Vietnam legal entity while collaborating with regional teams to drive business growth across Vietnam, Thailand, Malaysia, Indonesia, the Philippines and Cambodia.
• Your role will focus on developing channel networks, managing key stakeholder relationships, launching new products successfully and achieving annual business targets within a supportive and inclusive workplace.
• The organisation offers flexible working opportunities and values employee satisfaction, capability development and continuous improvement as core pillars of its culture.

What you'll do:

As Regional Sales Director and Managing Director – Professional Audio, you will play an integral role in shaping the direction of the audio business across Vietnam and neighbouring ASEAN markets. Your day-to-day responsibilities will involve overseeing all aspects of the legal entity in Vietnam, ensuring compliance with governance standards while driving growth through strategic planning. You will work collaboratively with brand teams to develop actionable strategies that expand market presence. By leveraging CRM data effectively, you will guide sales decisions that maximise revenue potential. Building strong relationships with channel partners is essential; you will foster trust-based connections that support long-term success. Leading business development efforts means identifying new opportunities for expansion while maintaining high standards of customer satisfaction. Talent development is at the heart of this role—your ability to set clear goals for your team members and provide constructive feedback will ensure sustained capability growth. Regular reporting to management keeps everyone aligned on progress toward key performance indicators such as profitable channel partners, account retention, new customer acquisition and successful product launches.

• Act as the registered legal representative for the Vietnam entity and ensure compliance with company governance policies as well as local legal and regulatory requirements.
• Develop comprehensive business strategies in partnership with brand teams to achieve growth objectives across assigned markets.
• Utilise Salesforce CRM data to monitor sales performance, track opportunities and guide informed business decisions that support revenue targets.
• Deliver sales, order intake and profit targets for Vietnam and other regional markets by implementing effective sales plans.
• Build and manage a strong channel partner network while fostering collaborative relationships with key business stakeholders in each market.
• Lead business development initiatives to create a sustainable pipeline of opportunities that align with organisational priorities.
• Set clear objectives for your team members, manage their performance constructively and nurture talent to support ongoing business needs.
• Provide timely and accurate business reports to AP Growth Management, Brand Teams and Group Management through regular reviews.
• Collaborate closely with Finance on annual business planning processes and monitor performance against agreed plans.
• Gather market intelligence proactively and share insights with relevant stakeholders to inform strategic decisions.

What you bring:

To excel as Regional Sales Director and Managing Director – Professional Audio, you bring extensive experience from senior leadership roles within the professional audio industry or related fields such as communications or building technology. Your background includes managing complex channel partner networks across multiple regions—particularly within ASEAN—and consistently delivering revenue growth. Academic qualifications in IT or AV engineering equip you with technical knowledge needed for this sector. Your fluency in English allows you to communicate clearly both internally among cross-functional teams and externally with clients or partners. Experience gained from multinational companies gives you insight into operating within matrix structures where collaboration is key. You understand how to navigate cultural nuances across different markets while maintaining high ethical standards. Your negotiation abilities help secure favourable outcomes during stakeholder engagements; meanwhile your knowledge of AV technologies ensures credibility when discussing solutions with industry influencers or specifiers. Above all else, your commitment to nurturing talent through supportive leadership fosters an environment where employees feel valued—driving capability development alongside achievement of ambitious business targets.

• At least 15 years of proven experience in sales and marketing within professional audio, communications or building technology sectors is required.
• A minimum of 10 years managing multiple channel partners with demonstrated success growing revenue and expanding market presence across diverse regions.
• Bachelor’s degree in Information Technology, Audio-Visual Engineering, Media Studies or a related discipline provides a solid foundation for this role.
• Fluency in written and spoken English combined with strong presentation skills enables effective communication across functions and seniority levels.
• Experience working in multinational companies or matrix organisations is highly desirable for navigating complex environments.
• Broader ASEAN market experience is considered an advantage when developing regional strategies.
• Expertise in B2B sales involving consultants, system integrators or distributors ensures you can build dependable networks.
• Knowledge of audio-visual (AV), conferencing, public address (PA) or professional sound systems is strongly preferred for technical credibility.
• Proven negotiation skills coupled with stakeholder management experience—including engagement with senior decision-makers—are essential for success.
• Demonstrated integrity, accountability and professional conduct underpin all business decisions made in this position.

What sets this company apart:

The organisation stands out for its commitment to employee satisfaction through flexible working opportunities tailored to individual needs. It places great emphasis on capability development by offering training programmes designed to enhance both technical skills and interpersonal competencies. The company’s culture is built around inclusivity—ensuring every team member feels supported regardless of their background or level of seniority. Continuous improvement forms a cornerstone of operations; employees are encouraged to share ideas openly so processes can evolve responsively. Leadership here is collaborative rather than hierarchical: managers invest time mentoring their teams so everyone grows together towards shared goals. The company also values transparency—regular reviews keep all stakeholders informed about progress against KPIs such as customer satisfaction rates or project conversion metrics. With access to cutting-edge technology platforms like Salesforce CRM plus exposure to international best practices from multinational operations across ASEAN markets, employees enjoy an environment where learning never stops. This makes it an ideal place for professionals who want not only career advancement but also personal fulfilment through meaningful work that shapes industry standards.

What's next:

If you are ready to make a significant impact in the professional audio industry by joining a supportive team dedicated to growth leadership across ASEAN markets, now is your moment!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.