Country Manager (FMCG)

A leading global FMCG company is seeking a Country Manager to spearhead its operations in Vietnam and assigned market. This is an exceptional opportunity for you to represent a renowned organisation in the Asia Pacific region, driving business growth and operational excellence through effective distributor partnerships. The role offers the chance to shape market strategies, develop robust sales channels, and foster a culture of collaboration across teams.

• You will have the opportunity to lead market expansion efforts for a globally recognised brand, leveraging your expertise in FMCG sales and channel distribution to drive profitability and sustainable growth.
• The organisation values flexible working opportunities and provides access to generous pension contributions as well as ongoing training programmes designed to enhance your skills and support your career progression.
• You will work closely with diverse teams across Southeast Asia, fostering inclusive relationships and sharing knowledge to ensure successful execution of sales and marketing initiatives.

What you'll do:

As Country Manager, you will play a pivotal role in representing the organisation within Vietnam’s dynamic market. Your day-to-day responsibilities will involve collaborating with distributor partners to optimise route-to-market strategies, overseeing sales operations, and implementing innovative marketing campaigns tailored to local consumer behaviours. You will be instrumental in analysing market data to inform business decisions, coaching distributor teams for enhanced performance, coordinating cross-functional activities between supply chain and customer management departments, and designing merchandising strategies that elevate brand visibility. Success in this role requires you to foster strong inter-personal connections across teams, adapt quickly to changing circumstances, resolve challenges efficiently, and consistently deliver results aligned with organisational goals. Your ability to nurture relationships while managing complex workflows will be key in driving sustainable growth for the business.

• Act as the primary interface between the parent company and distributor teams, addressing all queries related to product launches and daily business operations while ensuring smooth communication.
• Analyse category trends, customer channels, competition, and shopper behaviour to develop innovative initiatives that enhance market presence and drive sales.
• Monitor key distribution parameters on a daily, weekly, and monthly basis to ensure targets are met and performance is optimised across all channels.
• Coach distributor teams with the aim of building sales capability, providing guidance and support that encourages collaborative growth.
• Coordinate the execution of all sales and marketing activities between the parent company and distributors, ensuring alignment with strategic objectives.
• Resolve unexpected issues during planning or execution phases by applying problem-solving skills and maintaining open lines of communication with stakeholders.
• Conduct periodic business reviews with both the parent company and distributors, developing actionable plans that promote continuous improvement and growth.
• Partner with distributor marketing teams to develop below-the-line (BTL) activities, build comprehensive calendars for these initiatives, and manage budgets to ensure channel profitability.
• Work closely with supply chain and customer management teams to maintain optimal stock levels through accurate forecasting and timely replenishment.
• Design merchandising strategies aimed at increasing visibility and execution at store level, supporting brand recognition throughout Vietnam.

What you bring:

Your proven experience as Country Manager will be evident through your extensive background in FMCG sales across Southeast Asia. You bring not only technical expertise but also emotional intelligence—enabling you to build trust-based relationships with distributor partners, internal teams, and external stakeholders alike. Your analytical mindset supports informed decision-making while your communication skills foster understanding among colleagues from varied cultural backgrounds. You are known for your adaptability when navigating complex situations; your proactive nature ensures tasks are managed responsibly without compromising collaborative spirit. With deep knowledge of regional markets—including both modern trade networks and traditional channels—you contribute valuable insights that drive business success. Your academic qualifications further reinforce your credibility as an industry leader who is committed to continuous learning.

• Over ten years’ experience in FMCG sales—preferably within Southeast Asia—provides deep industry insight into trade marketing and confectionery sectors.
• Strategic thinking combined with hands-on capability enables you to balance long-term vision with practical execution in fast-moving environments.
• A start-up mentality allows you to embrace new challenges enthusiastically while adapting quickly to evolving market conditions.
• High motivation paired with passion for learning ensures you remain committed to personal development as well as organisational success.
• Open-mindedness coupled with flexibility empowers you to collaborate effectively across cultures while maintaining strong self-motivation.
• Proactive approach demonstrates responsibility in managing tasks independently while being considerate of team dynamics.
• Excellent analytical skills equip you to set up efficient structures and workflows that support business objectives.
• Outstanding communication abilities facilitate networking across different locations, enabling you to connect empathetically with colleagues from diverse backgrounds.
• Comprehensive knowledge of regional key markets as well as channel distribution positions you as a dependable resource for strategic decision-making.
• Familiarity with both modern trade and traditional trade practices in Vietnam enhances your capacity for inclusive relationship-building within local contexts.
• University degree demonstrates commitment to academic achievement; fluency in written/spoken English plus local language is essential; additional Southeast Asian languages are advantageous.

What sets this company apart:

The organisation stands out for its commitment to nurturing talent within an inclusive environment where every team member’s contribution is valued. Employees benefit from flexible working opportunities that accommodate individual needs while promoting work-life balance. Generous pension contributions reflect the company’s dedication to long-term financial wellbeing. Training programmes are regularly offered so you can expand your skillset alongside knowledgeable colleagues who share their expertise freely. Supportive leadership ensures you always have guidance when needed; collaborative networks empower you to connect meaningfully across regions. The company’s focus on diversity means under-represented voices are heard—creating a workplace where empathy, kindness, loyalty, and communal spirit thrive. By joining this organisation, you become part of a global network united by shared values of respectfulness, dependability, honesty, warmth, enthusiasm for growth leadership—and above all—a genuine desire for collective success.

What's next:

If you feel inspired by this opportunity to shape the future of FMCG operations in Vietnam within a supportive global network, now is the time to take action!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.