Business Manager - Medical Devices

An exciting opportunity has arisen for a Business Manager to spearhead commercial growth and market expansion across emerging and developing markets in Vietnam.

This pivotal role is designed for someone who thrives on building sustainable business pipelines, driving strategic execution, and expanding presence into new customer segments within the healthcare sector. The organisation offers a supportive environment where your expertise in sales leadership, market entry strategies, and cross-functional teamwork will be highly valued. You will have the chance to shape the future of healthcare solutions in Vietnam by leading high-performing teams, fostering strong stakeholder relationships, and ensuring successful product launches. Flexible working opportunities and a culture that values continuous learning and professional development make this an ideal position for those seeking both challenge and reward.

• Play a key role in shaping the organisation’s footprint in Vietnam’s rapidly evolving healthcare landscape by leading market entry initiatives and scaling business operations in underpenetrated regions.
• Benefit from a collaborative workplace that encourages knowledge sharing, supports talent development, and provides ongoing training opportunities to help you grow professionally.
• Enjoy flexible working arrangements and the chance to work alongside knowledgeable colleagues who are committed to making a positive impact on patient care and healthcare innovation.

What you'll do:

As a Business Manager, you will play an instrumental role in driving the organisation’s commercial success throughout Vietnam’s emerging healthcare markets. Your day-to-day responsibilities will involve crafting detailed sales strategies that support ambitious growth targets while overseeing all aspects of budget management and operational planning. You will be at the forefront of identifying untapped opportunities—building meaningful connections with hospitals, surgeons, distributors, and other stakeholders to expand the company’s reach. By guiding new product launches from concept through commercialisation, you will ensure seamless integration into local markets. Your ability to coordinate cross-functional teams will be essential as you align marketing initiatives with sales objectives for maximum impact. Success in this role requires not only strong leadership but also a passion for nurturing talent within your team—fostering an environment where collaboration thrives and every member is empowered to achieve their best.

• Directly contribute to achieving financial and operational targets by aligning with business unit and regional objectives while monitoring performance against set goals.
• Establish annual budgets, develop sales forecasts, and create long-term growth plans tailored for new market segments within Vietnam’s healthcare industry.
• Develop comprehensive sales strategies that align with broader business priorities, ensuring effective territory optimisation and robust pipeline development for sustainable growth.
• Lead the planning and execution of field activities, including resource allocation and enhancing sales force effectiveness to maximise results.
• Identify new markets, customer segments, and strategic opportunities by building long-term relationships with hospitals, surgeons, distributors, and other key stakeholders.
• Oversee the introduction of new products and services into emerging markets, ensuring successful commercialisation through targeted sales training programmes.
• Coordinate surgeon engagement initiatives, foster Key Opinion Leader (KOL) development, and facilitate participation in major industry congresses to strengthen market presence.
• Provide strategic direction on marketing plans, demand generation activities, and go-to-market approaches that optimise business outcomes and enhance customer impact.
• Align sales and marketing efforts to maintain long-range plans supporting sustained organisational growth across multiple channels.
• Lead, coach, and nurture a high-performing sales team by promoting accountability, collaboration, continuous improvement, talent development, succession planning, and capability building.

What you bring:

The ideal candidate for the Business Manager brings a wealth of experience from senior sales roles within the healthcare sector or similarly regulated industries. Your background demonstrates not only technical proficiency but also a genuine enthusiasm for connecting with people—whether they are customers, colleagues or external partners. You possess an innate ability to think strategically about complex challenges while remaining sensitive to local nuances unique to Vietnam’s marketplace. Your history of delivering results speaks volumes about your dependability; you are known for being responsive when it matters most. In addition to your academic credentials—which may include an MBA—you have honed your skills through hands-on involvement in launching products into new territories. Your approach is grounded in empathy: you understand what motivates others around you and use this insight to foster trust-based relationships that drive collective achievement. Above all else, your commitment to nurturing talent sets you apart; you take pride in helping others grow alongside you as part of a cohesive team dedicated to making a difference.

• A Bachelor’s degree in Business Administration, Life Sciences or a related field is required; an MBA or equivalent advanced qualification is highly desirable for this position.
• At least 8–12 years of progressive experience in sales roles within the healthcare sector or similar industries is essential for success.
• A minimum of 3–5 years’ proven experience managing teams or holding leadership positions where you have demonstrated your ability to inspire others towards shared goals.
• Demonstrated track record of driving significant sales growth and successfully expanding into new or emerging markets within complex environments such as Vietnam’s healthcare system.
• Deep understanding of hospital dynamics in Vietnam coupled with strong stakeholder management skills that enable you to build lasting partnerships with key decision-makers.
• Exceptional strategic thinking abilities combined with sound business acumen allow you to navigate challenges while capitalising on opportunities for expansion.
• Excellent interpersonal communication skills are vital for influencing internal teams as well as external partners across diverse cultural backgrounds.
• Experience designing and executing market entry strategies—including territory optimisation—and overseeing successful product launches from inception through commercialisation is highly valued.
• Ability to work collaboratively across functions within matrix organisations while maintaining focus on shared objectives enhances your effectiveness in this multifaceted role.
• A commitment to continuous learning ensures you stay abreast of industry trends while supporting ongoing professional development within your team.

What sets this company apart:

This organisation stands out as a leader in advancing healthcare solutions across global markets by prioritising patient outcomes through innovative technologies and compassionate service delivery. With a longstanding reputation for integrity and excellence, it offers employees access to world-class resources—including ongoing training programmes designed to keep skills sharp amid rapid industry change. The company fosters an inclusive culture where every voice is heard; diversity is celebrated as a source of strength rather than simply compliance. Employees benefit from flexible working arrangements that promote work-life balance without compromising professional ambition. Collaboration lies at the heart of its operations: cross-functional teams regularly come together to solve problems creatively while sharing knowledge freely among peers. For those passionate about making tangible improvements in people’s lives—while enjoying generous support for personal growth—this is truly an exceptional place to build your career.

What's next:

If you are ready to take on a rewarding challenge that allows you to shape the future of healthcare in Vietnam while growing professionally within a supportive environment, this could be your next great move!

Apply today by clicking on the link provided—your journey towards making a meaningful impact starts here.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.