Country Director (Confidential)

A leading global provider of industrial solutions is seeking a Country Director to spearhead its Vietnam subsidiary in Ho Chi Minh City. As Country Director, you will be entrusted with full strategic and operational responsibility, guiding a dedicated local team while collaborating closely with global headquarters. The organisation values mutual respect, openness, and partnership, providing an environment where your leadership can truly make a difference. You will enjoy significant autonomy to tailor strategies that reflect Vietnamese market realities and customer needs, all while benefiting from the support and resources of a stable, growing multinational. If you are passionate about building trust, developing people, and fostering sustainable business growth in a supportive culture, this is your chance to leave a lasting impact.

What you'll do:

As Country Director based in Ho Chi Minh City, you will play an instrumental role in steering the Vietnam sales subsidiary through its next stage of development. Your day-to-day responsibilities will centre around providing visionary guidance while ensuring operational excellence across all facets of the business. You will collaborate closely with colleagues at headquarters to align local strategies with global ambitions but retain the flexibility to adapt these plans for maximum relevance in Vietnam’s unique market context. Success in this role means not only achieving ambitious sales targets but also nurturing a high-performing team culture rooted in respect and shared purpose. By building enduring relationships with customers and partners—and by championing continuous improvement—you will help secure sustainable growth for years to come.

• Provide overall strategic direction and operational leadership, ensuring alignment with global objectives while adapting to local market dynamics.
• Assume full responsibility for commercial performance, organisational processes, personnel management, and operational excellence with a clear focus on driving sales growth and expanding market presence.
• Develop and execute comprehensive sales and market strategies tailored to the Vietnamese B2B landscape in close collaboration with headquarters.
• Manage full profit and loss accountability by prioritising revenue growth, healthy margins, and sustainable business development across all activities.
• Lead, coach, and nurture the local management team as well as employees at all levels to foster professional growth and collective achievement.
• Strengthen relationships with key customers, partners, distributors, and stakeholders by ensuring consistent engagement and proximity to the market.
• Drive continuous improvement initiatives that enhance organisational stability while maintaining continuity in operations.
• Promote a respectful, cooperative company culture that balances performance orientation with empathy and inclusivity.
• Represent the organisation as a trusted figurehead towards customers, partners, authorities, and other external parties in Vietnam.

What you bring:

To excel as Country Director in this prominent international group’s Vietnam operation, you will bring substantial experience managing complex organisations within industrial or technical sectors—ideally those driven by B2B sales. Your background should demonstrate not only strong academic credentials but also hands-on expertise navigating the intricacies of the Vietnamese marketplace. You are adept at inspiring teams through empathetic coaching while balancing commercial imperatives with cultural sensitivity. Your interpersonal abilities allow you to connect authentically across diverse groups—whether engaging frontline staff or liaising with senior executives abroad. Fluency in English is essential given regular interaction with global colleagues; additional command of Vietnamese will further strengthen your effectiveness locally. Above all else, your integrity, reliability, and commitment to nurturing long-term relationships set you apart as an ideal fit for this influential leadership role.

• Academic degree or equivalent qualification in business administration, engineering or a related discipline is highly desirable for this senior leadership role.
• Demonstrated experience leading a sales-driven organisation or business unit within an industrial or technical sector is essential for understanding complex B2B environments.
• Comprehensive knowledge of the Vietnamese market including B2B sales structures, customer decision-making processes, and relationship-building best practices is required.
• Proven ability to develop and motivate teams in a manner that combines performance orientation with respect for individual contributions is vital.
• Strategic thinking skills paired with a practical mindset focused on customer needs are necessary for effective execution of both short- and long-term goals.
• High level of intercultural sensitivity along with the capacity to bridge local perspectives with international standards is important for success in this cross-cultural setting.
• Exceptional communication skills enabling you to build trust at every organisational level are expected from candidates applying for this position.
• Business-fluent English is mandatory; proficiency in Vietnamese language is highly valued as it enhances stakeholder engagement.

What sets this company apart:

This organisation stands out as a globally respected thanks to its unwavering dedication to innovation, quality assurance, and customer partnership. With decades of stable growth behind, it offers both security and opportunity for those who join its ranks. Employees benefit from an inclusive workplace culture built on mutual respect where open communication is encouraged at every level. As part of this team-oriented environment you’ll have access not only to cutting-edge resources but also mentorship from knowledgeable colleagues around the globe—all united by shared values of trustworthiness and collaboration. If you’re looking for an employer that prizes integrity just as much as results—and that empowers leaders like you to make real change—this could be your perfect next step.

What's next:

If you are ready to take your career in agriculture leadership further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.