Country Manager - Fragrance

A leading global luxury fragrance brand is seeking a Country Manager to spearhead its operations in Vietnam, based in Ho Chi Minh City. This pivotal role offers you the opportunity to shape the future of luxury fragrance in Vietnam, with full responsibility for commercial success and brand equity.

• Take charge of all operations in Vietnam with full P&L responsibility, ensuring commercial objectives are met while building brand equity in the luxury fragrance sector.
• Enjoy flexible working opportunities and access to continuous training programmes that support your professional development and personal growth.
• Join a collaborative environment where supportive leadership and inclusive values empower you to foster a culture of excellence and passion within your team.

What you'll do:

As Country Manager – Luxury Fragrance, you will play an instrumental role in shaping the company’s presence in Vietnam:

• Develop and implement both annual and long-term business plans for Vietnam, aligning sales, marketing, and financial objectives with global strategy.
• Conduct comprehensive market analysis to identify emerging consumer trends, new business opportunities, and competitive threats within the luxury fragrance sector.
• Localise global marketing campaigns to ensure cultural relevance and maximum impact among Vietnamese consumers.
• Build brand awareness and desire by positioning the portfolio as a leader in the luxury fragrance segment through strategic initiatives.
• Capture new opportunities by winning new business accounts and expanding existing relationships with key retailers and distributors.
• Recruit, train, and lead a high-performing local team, fostering a culture of collaboration, excellence, and passion for fragrance.
• Oversee all back-office operations including logistics, supply chain management, and administration while ensuring compliance with local regulations.
• Establish strong connections with media outlets and influencers to enhance brand visibility across offline and online channels.
• Manage budgets effectively, demonstrating strong financial acumen in all aspects of P&L responsibility.
• Undertake additional tasks assigned reasonably by the employer from time to time.

What you bring:

• University graduate with at least 10 years of commercial experience, including 5 years in senior leadership roles within Vietnam.
• Proven track record of achieving sales targets and profitably growing businesses in the Vietnamese market.
• Deep understanding of Vietnamese luxury consumers as well as retail landscapes across offline and online channels.
• Established network of contacts among key retailers, distributors, media outlets, and influencers relevant to luxury goods.
• Strong financial acumen demonstrated through effective management of P&L statements and budgets.
• Excellent leadership skills complemented by outstanding communication abilities that foster collaboration within teams.
• Exceptional interpersonal skills enabling you to build trust-based relationships across diverse stakeholders.
• Fluency in both Vietnamese and English is essential for effective communication internally and externally.

What's next:

If you are ready to shape the future of luxury fragrance in Vietnam while enjoying flexible working opportunities within an inclusive environment, this is your moment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.