Regional Marketing & Key Account Head - Crop Protection

A leading global crop protection and seeds organisation is seeking a Regional Marketing & Key Account Head - Crop Protection to drive business growth across the Asia region. This pivotal role offers you the opportunity to shape customer marketing strategies, strengthen channel engagement, and build strategic partner relationships while ensuring a consistent and differentiated brand presence in key markets. With a focus on supporting sustainable agriculture and meeting the world’s growing needs for food, feed, fibre, and fuel, this position places you at the heart of purposeful work that truly makes a difference. You will enjoy a flexible working location, either in Ho Chi Minh City or Setia Alam, and be part of a diverse, collaborative team that values innovation, knowledge sharing, and supportive leadership. If you are passionate about making an impact in agriculture through marketing excellence and strategic partnership, this is your chance to join a forward-thinking environment where your expertise will be valued and your career can flourish.

What you'll do:

As Regional Marketing & Key Account Head - Crop Protection, you will play an instrumental role in driving business growth throughout Asia by developing innovative customer marketing strategies that resonate with both growers and distribution partners. Your day-to-day responsibilities will involve collaborating with commercial teams to design impactful campaigns that reinforce the organisation’s value proposition while also managing strategic partnerships with key distributors. You will lead the charge on new product launches by crafting compelling go-to-market plans that ensure strong brand recall in competitive markets. In addition to overseeing demand generation initiatives using digital tools, you will champion commercial excellence by streamlining processes and sharing best practices across countries. Your ability to provide hands-on support for critical marketing activities—ranging from partner engagement to brand activation—will be essential for building lasting relationships and achieving ambitious growth targets. Success in this role requires a blend of strategic vision, practical execution skills, and a passion for advancing sustainable agriculture through effective marketing leadership.

• Develop comprehensive regional customer marketing strategies that elevate market presence and ensure consistent brand positioning across priority crops and markets.
• Strengthen relationships with key distributors and portfolio partners by providing strategic guidance and nurturing long-term collaborations that drive mutual success.
• Support country commercial teams by designing impactful product campaigns, field activations, and channel programmes tailored to local market needs.
• Lead the execution of go-to-market plans for new product introductions, ensuring clear brand messaging and effective market penetration.
• Drive demand generation initiatives by leveraging digital enablement tools and data-driven insights to maximise marketing effectiveness.
• Champion commercial excellence by identifying opportunities for process improvement and fostering best practices across the region.
• Actively participate in cross-functional projects with Portfolio Solutions teams to support portfolio development and identify new business opportunities.
• Monitor revenue growth, gross margin performance, and marketing effectiveness metrics to ensure alignment with organisational objectives.
• Provide hands-on support for key marketing initiatives, including partner engagement activities, brand activation programmes, and market development efforts as required.

What you bring:

To excel as Regional Marketing & Key Account - Head Crop Protection, you will bring substantial experience from previous roles focused on regional or international marketing within agriculture or related industries. Your background should include successfully developing customer-focused strategies that have delivered tangible results across diverse markets. You are adept at forging strong partnerships with distributors or portfolio collaborators while maintaining an unwavering commitment to delivering value through every interaction. Your expertise extends to orchestrating seamless product launches underpinned by robust branding initiatives that capture attention in crowded marketplaces. A deep understanding of digital tools for demand generation enables you to make informed decisions based on real-time data analysis. Collaboration comes naturally to you; your interpersonal skills foster trust among colleagues from various functions as you work together towards shared goals. Monitoring performance metrics is second nature as you strive for continuous improvement in all aspects of your remit. Above all else, your enthusiasm for supporting sustainable agriculture through thoughtful marketing leadership sets you apart as an ideal candidate for this influential position.

• Proven experience in regional or international marketing roles within the crop protection or agricultural sector is highly desirable for this position.
• Demonstrated ability to develop and implement customer-centric marketing strategies that drive measurable business outcomes across multiple markets.
• Strong track record of managing strategic partnerships with distributors or portfolio partners in complex environments.
• Expertise in launching new products with clear brand positioning supported by effective go-to-market execution plans.
• Familiarity with digital enablement tools for demand generation as well as data-driven decision-making processes is important for success.
• Excellent interpersonal skills with a collaborative approach to working alongside cross-functional teams at both regional and country levels.
• Ability to monitor key performance indicators such as revenue growth, gross margin improvement, marketing effectiveness, and customer engagement metrics.
• Hands-on attitude combined with strategic thinking capabilities to support lean team structures during periods of expansion into new markets.
• Outstanding communication skills in English; proficiency in additional Asian languages would be advantageous but not essential.

What sets this company apart:

This organisation stands out as a global leader dedicated to evolving agriculture through sustainable solutions that address some of the world’s most pressing challenges. Operating in over 100 countries with a diverse workforce united by shared values, it fosters an inclusive culture where collaboration is celebrated and every voice matters. Employees benefit from flexible working arrangements designed to promote work-life balance while enabling them to contribute meaningfully from locations such as Ho Chi Minh City or Setia Alam. The company’s commitment to professional development ensures ample opportunities for learning new skills through training programmes tailored to individual aspirations. By joining this team, you become part of a purpose-driven mission focused on creating positive change for farmers, communities, and future generations alike—all within an environment characterised by supportive leadership and genuine respect for diversity.

What's next:

If you are ready to take your career in agriculture leadership further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.