Head of Ethical Channels

A leading global recruitment company is thrilled to be searching for an enthusiastic Head of Ethical Channels to energise the Vietnam hospital and prescription channel strategy for a renowned healthcare organisation. This is your chance to make a real difference—steering the future of ethical pharmaceutical engagement in Vietnam while working hand-in-hand with hospitals, clinics, and healthcare professionals.

You’ll have the unique opportunity to co-lead a passionate medical sales team, inspire capability building, and drive disciplined execution—all within a culture that prizes compliance, transparency, and social responsibility. With direct access to senior leadership and the ability to shape impactful strategies, you’ll be at the heart of meaningful change. If you’re excited by the prospect of advancing healthcare access through responsible leadership and collaborative teamwork, this vibrant environment will empower you to shine and grow.

• Take centre stage in defining and executing long-term strategies for Vietnam’s hospital/prescription channel, focusing on sustainable growth and ethical engagement that truly makes a difference.
• Work closely with cross-functional teams—spanning medical sales, marketing, business excellence, finance, compliance, and supply chain—to deliver seamless business results and foster a spirit of togetherness.
• Thrive in a workplace that celebrates transparency, continuous learning, process agility, respect for every individual, and a deep commitment to social and environmental responsibility.

What you'll do:

As the Head of Ethical Channels based in Ho Chi Minh City, you’ll be at the forefront of shaping both immediate actions and long-term vision for Vietnam’s hospital/prescription channel. Your days will be filled with translating ambitious business goals into detailed operational plans that spark measurable results. You’ll collaborate with diverse teams—from medical sales representatives to marketing specialists—ensuring everyone is aligned around shared objectives while nurturing a culture of continuous improvement through targeted training. By leveraging your expertise in tender management and stakeholder engagement, you’ll open doors to new market opportunities while always keeping compliance front-of-mind. Building genuine connections with healthcare professionals will be central to your approach as you tailor engagement models that drive adoption. Your hands-on involvement in coaching teams will help them reach new heights of excellence. Ultimately, your efforts will fuel increased market share within the ETC channel—all while upholding the highest standards of ethical conduct.

• Design and champion the comprehensive ETC channel vertical strategy for Vietnam, including segmentation models, brand growth priorities, and multi-year execution roadmaps that set new standards for excellence.
• Transform high-level strategies into actionable quarterly and monthly plans—covering everything from hospital prioritisation to resource allocation, tender targeting approaches, and performance routines that keep teams motivated.
• Spotlight key growth levers such as expanding hospital listings, driving department penetration initiatives, nurturing KOL/HCP advocacy within compliance frameworks, and unlocking institutional partnership opportunities.
• Offer vital input into brand/channel priorities where ETC is a primary growth driver by focusing on winning tenders and ensuring effective HCP/HCO coverage across the board.
• Co-lead the medical sales team by establishing robust target-setting processes, territory planning protocols, coaching rhythms, field visit schedules, and regular business reviews that inspire shared success.
• Elevate execution fundamentals by optimising coverage, enhancing call productivity, improving targeting discipline, and refining cycle operations to ensure every visit delivers value.
• Build lasting professional relationships with key stakeholders—including HCPs, hospitals, clinics, pharmacy committees, procurement teams, and department heads—to foster trust-based collaboration at every level.
• Drive excellence in medical detailing by ensuring scientific accuracy in product knowledge sharing while upholding compliant promotional practices at every touchpoint.
• Lead end-to-end tender strategy development: map opportunities, manage bid calendars, conduct win/loss analyses with finance partners on pricing corridors, and guarantee submission readiness every time.
• Be a beacon of compliance by modelling ethical promotion in all customer engagements while embedding training programmes and audit controls throughout the field organisation.

What you bring:

To thrive as an Head of Ethical Channels you’ll bring not only substantial experience from Vietnam’s pharmaceutical or medical sales sector but also boundless enthusiasm for nurturing talent through ongoing coaching initiatives. Your background should reflect technical proficiency paired with a heartfelt passion for supporting others’ growth. You are skilled at navigating complex tender processes while orchestrating cross-functional collaborations that lead to real-world impact. Your approach is rooted in ethics and transparency—qualities essential for building trust among healthcare professionals regulatory bodies internal teams alike. A solid academic foundation underpins your practical expertise while fluency in both Vietnamese English ensures smooth communication across all levels. Your willingness to travel highlights your commitment to hands-on leadership whether it involves field coaching or engaging key customers directly. Above all your ability to think strategically act responsively sets you apart as someone who can drive sustained growth while upholding core values of respect consideration compliance.

• Over ten years’ experience in pharmaceutical or medical sales within Vietnam’s hospital/prescription (ETC) channel demonstrating deep sector expertise that inspires confidence among colleagues and clients alike.
• Proven track record of successfully managing and developing medical sales teams both directly and indirectly through managers—with a strong emphasis on nurturing talent through coaching capabilities.
• Extensive experience engaging hospitals through effective tender strategies including planning submissions readiness cross-functional orchestration bid analysis pricing coordination with finance partners—all delivered with enthusiasm for shared achievement.
• Demonstrated ability to design structured cycle detailing plans implement field force operating rhythms such as planning coaching review cadences for optimal performance that brings out the best in every team member.
• High level of integrity combined with thorough understanding of compliant HCP/HCO engagement expectations industry codes internal control measures—ensuring trust is always at the core of your work.
• Bachelor’s degree preferably in Life Sciences Pharmacy or Business; an MBA qualification would be considered advantageous for broader regional/global interface responsibilities—showcasing your commitment to ongoing learning.
• Fluency in Vietnamese alongside strong English communication skills (written spoken) enabling effective collaboration across local regional APAC teams when required—helping you connect meaningfully across cultures.
• Willingness to travel frequently within Vietnam for field coaching customer engagement tender-related coordination occasional regional collaboration as needed—demonstrating your dedication to being present where it matters most.
• Strategic thinking abilities paired with disciplined execution skills allowing you to balance long-term vision against immediate operational needs effectively—making you an invaluable asset to any team.
• Exceptional interpersonal skills enabling you to influence stakeholders without direct authority foster collaborative environments promote shared success—creating networks built on mutual respect.

What sets this company apart:

This organisation radiates a genuine commitment to transparency entrepreneurship sustainability social responsibility—all woven into a culture that cherishes respect skills development customer satisfaction open communication. Employees enjoy clear performance indicators agile processes forward-thinking mindsets which together create an environment where personal professional growth are celebrated daily. The company’s mission goes beyond commercial success—it embraces social environmental stewardship as fundamental values. Here you’ll discover supportive leadership structures abundant training opportunities generous recognition for achievements—all designed so you can flourish individually while contributing collectively as part of a wider team making meaningful contributions across Asia’s evolving healthcare landscape.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.