Commercial Manager - Food Ingredients

A leading organisation in the food ingredients sector is seeking a Commercial Manager to spearhead its commercial operations in Vietnam. This pivotal role offers you the opportunity to shape and execute a comprehensive commercial strategy across all sales channels, driving sustainable growth and fostering strong partnerships with distributors, food manufacturers, retailers, and SMEs. You will be at the forefront of expanding market presence, developing customer-centric go-to-market models, and collaborating closely with cross-functional teams to deliver exceptional results. The company values flexibility, inclusivity, and a supportive environment where your collaborative skills and passion for business development will be nurtured. If you are looking for a position that combines strategic vision with hands-on execution in a thriving industry, this is your chance to make a significant impact.

What you'll do:

As Commercial Manager – Food Ingredients in Vietnam, you will play a vital part in shaping the organisation’s commercial trajectory by designing forward-thinking strategies that fuel growth across established and emerging channels. Your day-to-day will involve engaging directly with distributors, manufacturers, retailers, and SMEs to cultivate mutually beneficial partnerships rooted in shared value creation. By leveraging your expertise in both sales management and marketing disciplines, you will oversee the launch of products tailored specifically for local consumers while ensuring all activities align seamlessly with broader organisational objectives. Your ability to inspire others will be essential as you nurture a talented team dedicated to performance excellence through open communication and adaptability. Success in this role means consistently delivering outstanding results through thoughtful relationship management, data-driven decision-making processes, proactive market expansion initiatives, and an unwavering commitment to ethical conduct.

• Develop and implement a robust commercial strategy for Vietnam that aligns with group priorities and business unit objectives, ensuring long-term sustainable growth.
• Identify new growth opportunities across diverse channels including distributors, wholesalers, retailers, SMEs, and direct accounts to expand overall market share and strengthen the organisation’s presence.
• Lead market development initiatives aimed at increasing the organisation’s footprint within the food and food ingredient sectors while supporting innovation strategies tailored to local consumer preferences.
• Strengthen distributor management through effective account planning and optimised route-to-market processes to ensure efficiency, scalability, and enduring relationships.
• Drive customer engagement programmes designed to enhance loyalty, retention, and long-term business growth among key partners throughout the value chain.
• Partner with regional marketing teams to adapt brand messaging and product launches for the Vietnamese market using up-to-date consumer insights and trends.
• Ensure seamless integration of commercial plans by aligning sales activities with marketing campaigns and channel activation efforts for maximum impact.
• Build, coach, and develop a high-performing commercial team encompassing sales, trade marketing, and key account management functions focused on collaboration and continuous improvement.
• Foster an entrepreneurial culture that embraces continuous improvement through collaborative cross-functional work with supply chain, R&D, finance, and HR teams.
• Act as a role model for trust-building collaboration across departments while maintaining high standards of integrity and accountability.

What you bring:

To excel as Commercial Manager – Food Ingredients in Vietnam you will bring extensive experience from senior commercial roles within the food sector or related industries. Your proven ability to identify new opportunities across various channels will be complemented by your deep understanding of local market dynamics. You possess strong interpersonal skills that enable you to nurture relationships with distributors, manufacturers, retailers, SMEs — inspiring confidence among your team members through empathy and clear communication. Your background blends both sales acumen and marketing insight so you can design integrated go-to-market strategies that resonate locally. Fluency in Vietnamese ensures you communicate effectively while your analytical mindset allows you to interpret data trends for informed decision-making. Above all else your commitment to ethical conduct sets you apart as a trusted leader who thrives on collaboration.

• Bachelor’s degree in Business Administration, Marketing or related field; MBA qualification is highly desirable for candidates seeking senior leadership roles within the sector.
• A minimum of 12–15 years’ experience in commercial positions with at least 5 years spent in senior leadership roles within the food or food ingredient industry preferred for this position.
• Demonstrated track record of successful channel development and customer engagement within Vietnam’s food sector or FMCG industries focused on diverse partnership models.
• Proven background in both sales management and marketing (brand development or trade/channel marketing) offering a holistic approach to business growth across multiple segments.
• Experience building sustainable businesses with small to medium enterprises (SMEs) through tailored solutions and entrepreneurial partnership models that foster long-term success.
• Exceptional analytical abilities combined with strategic thinking skills enabling effective problem-solving in complex market environments where adaptability is crucial.
• Outstanding communication skills paired with negotiation expertise allowing you to build trust-based relationships across diverse stakeholder groups internally and externally.
• Fluency in both Vietnamese and English is required for effective internal collaboration as well as external stakeholder engagement throughout the region.
• Resilient mindset characterised by agility when responding to evolving market conditions or business challenges while maintaining composure under pressure.
• High level of personal integrity aligned with company values alongside an ownership mentality focused on accountability for results.

What sets this company apart:

This organisation stands out as a respected leader within the food ingredients industry thanks to its unwavering commitment to quality innovation sustainability — and its people-first philosophy. Employees benefit from an inclusive workplace culture where teamwork knowledge-sharing professional development are actively encouraged. The company invests heavily in training opportunities empowering staff at all levels to grow their careers while contributing meaningfully toward shared goals.

What's next:

If you are ready to take your career in agriculture leadership further this is your chance to make a meaningful difference at one of Vietnam’s most respected organisations—apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.