Country Sales Manager (Confidential)

A leading global organisation is seeking a Country Sales Manager to oversee and inspire a high-performing sales team based in Hanoi, Vietnam.

This pivotal role offers you the opportunity to shape the future of sales operations across the country, working with a talented group of Senior and Sales Engineers. You will be at the forefront of driving consistent sales performance, leveraging advanced technology, and fostering a supportive environment that upholds core company values. The position provides an exciting platform for you to collaborate with regional and cross-functional teams, enhance customer satisfaction, and achieve ambitious sales objectives. If you are passionate about nurturing talent, building strong client relationships, and making a tangible impact on business growth, this is your chance to thrive in a role that rewards commitment and teamwork.

• Lead and manage a dynamic team of Senior/Sales Engineers, ensuring both lead and non-lead products reach a diverse customer base across Vietnam.
• Work closely with regional leaders and cross-functional teams to drive strategic account management, optimise resource allocation, and deliver exceptional customer experiences.
• Enjoy a collaborative culture that values professional development, ongoing coaching, and opportunities for career progression within a globally respected organisation.

What you'll do:

As Country Sales Manager, you will play an instrumental role in shaping the direction of the sales function throughout Vietnam. Your day-to-day activities will involve guiding your team towards achieving ambitious booking goals by implementing robust territory management strategies. You will leverage data-driven insights from dashboards to monitor performance metrics closely, ensuring timely interventions where needed. By engaging directly with key accounts at a senior level, you will help align local efforts with broader organisational objectives while delivering outstanding customer experiences. Regular communication with your team through cadence calls will allow you to provide tailored coaching that supports their ongoing development. In addition to managing opportunities through structured reviews and negotiations, you will also serve as the main liaison for channel partners—ensuring seamless coordination of sales initiatives. Your commitment to maintaining accurate market intelligence in CRM systems will underpin informed decision-making across the district. Finally, your focus on talent acquisition and mentorship will help build a resilient team capable of adapting to evolving market demands.

• Guide and motivate a team of Account Sales Engineers and Territory Sales Engineers to consistently achieve district booking targets through effective territory and account management strategies.
• Implement best practices in sales planning and execution by utilising dashboards to monitor key performance indicators (KPIs) and taking corrective action when necessary.
• Engage directly with key strategic accounts at a senior level to ensure alignment with global and regional sales frameworks while maximising customer satisfaction.
• Support regional leadership in resource allocation decisions, quota setting, and execution plans to ensure optimal team performance.
• Foster a positive work environment that reinforces company culture and values by collaborating with leaders across regions and functions.
• Establish regular cadence calls with team members to monitor progress, provide coaching, and support their ongoing professional growth.
• Conduct monthly reviews of top district opportunities to improve win rates through structured negotiation of pricing, terms, and conditions.
• Serve as the primary point of contact for channel partners in your area, coordinating tactical sales efforts and providing feedback on channel adherence.
• Ensure comprehensive entry of competitor products and pricing into CRM systems while maintaining accurate data on account potential within the district.
• Actively recruit, mentor, and develop top industry talent while supporting underperformers through targeted coaching or transition processes.

What you bring:

To excel as Country Sales Manager, you will bring substantial experience from previous roles where you have successfully managed large sales teams within industrial automation or similar industries. Your educational background—ideally in business or STEM—will complement your practical knowledge of complex sales cycles. You possess excellent interpersonal skills that enable you to foster trust-based relationships both internally among colleagues and externally with clients. Your analytical mindset ensures that every decision is grounded in reliable data drawn from sophisticated CRM systems. As someone who thrives on nurturing others’ growth, you are adept at identifying emerging talent within your team while providing constructive feedback that drives continuous improvement. Your willingness to travel demonstrates flexibility—a quality highly valued in this role—and your valid driver’s license ensures seamless access across all assigned territories.

• Demonstrated expertise in sales management with at least 8 years’ experience in industrial automation or related sectors.
• Proven track record of leading successful sales teams comprising more than five members for at least 5 years.
• Bachelor’s degree in business administration or STEM-related fields is preferred for this position.
• Exceptional communication skills enabling you to present ideas clearly while building lasting client relationships.
• Strong analytical abilities allowing you to make data-driven decisions that enhance overall team performance.
• Experience in coaching, mentoring, and developing high-potential team members for future leadership roles within the organisation.
• Ability to conduct detailed market analysis using CRM tools for competitor benchmarking and opportunity identification.
• Willingness to travel extensively within Vietnam as required by business needs each month.
• Valid driver’s license is essential for mobility across territories.

What sets this company apart:

This organisation stands out as an industry leader renowned for its commitment to employee development, inclusive workplace culture, and dedication to delivering value-driven solutions for customers worldwide. Employees benefit from ongoing training programmes designed to enhance both technical expertise and soft skills—ensuring everyone has the tools they need for personal growth. The company fosters an environment where collaboration is encouraged across all levels; ideas are shared openly; achievements are celebrated collectively; and diversity is embraced as a source of strength. With access to cutting-edge technology platforms supporting daily operations alongside clear pathways for career advancement—this is an ideal place for those who seek meaningful work within a supportive network committed to shared success.

What's next:

If you are ready to take your career forward by joining an inspiring team dedicated to excellence in sales management across Vietnam, we encourage you to apply now!

Apply today by clicking on the link provided—your next rewarding challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.