Head of Sales (Pet Food)

A leading organisation in the pet food industry is seeking a Head of Sales Pet Food to join their team in Ho Chi Minh. This role offers you the opportunity to shape the future of pet nutrition by guiding a dedicated sales team, expanding market reach, and nurturing relationships with key customers and influencers.

• You will have the chance to lead a talented sales team in an organisation that prioritises collaboration, professional development, and employee wellbeing.
• Enjoy flexible working opportunities and generous pension contributions as part of a comprehensive benefits package tailored to support your growth.
• Work closely with marketing, technical teams, and external partners to deliver innovative campaigns and solutions that enhance customer satisfaction and brand reputation.

What you'll do:

As Head of Sales Pet Food based in Ho Chi Minh City, you will play a pivotal role in steering the sales strategy for one of the most respected brands in the pet food sector. Your day-to-day responsibilities will involve preparing detailed budgets aligned with company objectives, building strong distribution networks across traditional retail outlets as well as digital platforms, and engaging influential figures within the pet care community. You will oversee all area sales activities by supporting your team members through clear guidance and mentoring. Collaboration with marketing will be essential as you co-design impactful campaigns that resonate with customers both online and offline. Participation in industry events such as pet shows will allow you to promote the brand directly to consumers while gathering valuable insights. Regular internal meetings will keep your team informed about market trends and performance metrics. You will also be responsible for compiling comprehensive reports that facilitate strategic decision-making across departments. By collecting competitor intelligence on a routine basis, you’ll ensure your strategies remain relevant in an evolving marketplace. Assigning tasks thoughtfully according to individual strengths ensures optimal productivity within your team. Your ability to nurture talent through feedback sessions will foster a culture of continuous learning where everyone feels supported.

• Prepare annual budgets for the pet food division, present them for approval, and ensure achievement of sales targets while expanding the customer base across multiple channels.
• Build and organise a robust distribution network by maintaining regular contact with pet shops, veterinary clinics, supermarkets, online platforms, and other key stakeholders to gather continuous feedback on product quality and service.
• Engage with Key Opinion Leaders such as veterinarians, trainers, breeders, associations, universities, and social media influencers to strengthen brand presence and credibility within the industry.
• Oversee area and territory sales activities by providing guidance to Sales Executives, Area Supervisors, or Area Sales Managers for effective execution of policies and instructions.
• Co-design offline and online sales campaigns in partnership with marketing teams; propose quick wins and feasible solutions to boost performance.
• Participate in pet shows and various promotional activities aimed at increasing brand visibility and fostering community engagement.
• Organise regular sales meetings to update the team on market conditions, sales performance, collections status, competitor activities, and other critical issues.
• Prepare monthly sales reports and forecasts while updating area customer databases for management review and cross-departmental collaboration.
• Collect competitor information regularly regarding their promotional strategies, pricing models, products offerings, and distribution networks to inform business decisions.
• Distribute work assignments based on workload priorities and subordinates’ competencies; review their work while providing constructive feedback and mentoring for continuous improvement.

What you bring:

The ideal candidate for Head of Sales Pet Food brings proven experience from either the pet food or fast-moving consumer goods sectors where they have held management positions overseeing diverse teams. Your academic background should include at least a university-level qualification in Sales or Marketing or Animal Science; those holding advanced degrees such as a Master’s in Animal Nutrition or Veterinary studies are especially valued. You possess excellent English communication skills which enable you to connect seamlessly across departments as well as with external stakeholders like veterinarians or influencers. Your passion for animals shines through every interaction—making you not only knowledgeable but also empathetic towards customer needs. Living locally means you’re always available when needed; your high work capacity allows you to handle multiple projects simultaneously without compromising quality. Budgeting expertise coupled with presentation skills ensures your ideas are heard at every level of management. Building lasting relationships comes naturally thanks to your interpersonal approach; managing collections responsibly keeps finances healthy. Organising training sessions demonstrates your commitment to nurturing others’ talents—creating an environment where everyone feels included.

• University Bachelor degree in Sales, Marketing or Animal Science is required for this position as it provides foundational knowledge essential for success.
• A Master degree in Animal Nutrition, Animal Science or Veterinary is highly desirable as it demonstrates advanced understanding relevant to the pet food industry.
• At least three years’ experience working within the pet food industry or FMCG sector including management roles is necessary to bring practical insight into market dynamics.
• Good English communication skills are needed so you can interact effectively with internal teams as well as external partners.
• A genuine passion for pets combined with being a dependable team player ensures harmonious collaboration within the workplace.
• High work capacity is important since this role requires living in Ho Chi Minh City where you’ll be actively involved in daily operations.
• Experience building budgets and presenting them confidently supports strategic planning initiatives vital for achieving organisational goals.
• Proven ability to build rapport with customers fosters trustful relationships that drive repeat business and positive word-of-mouth referrals.
• Competence in managing collections according to Credit Control Policy ensures financial stability within the division.
• Skill in organising training sessions helps develop technical/sales abilities among subordinates while promoting professional growth.

What sets this company apart:

This organisation stands out as a leader within Vietnam’s thriving pet food sector due to its unwavering commitment towards employee development and customer satisfaction. Employees benefit from flexible working arrangements that accommodate personal needs alongside generous pension contributions which secure long-term financial wellbeing. Training opportunities abound—whether through formal workshops or informal mentoring—ensuring every team member has access to resources that foster continual growth both professionally and personally. The company’s inclusive ethos welcomes individuals from all backgrounds who share a passion for pets; supportive leadership encourages open dialogue so everyone feels heard regardless of their role or tenure. Collaborative projects between departments create strong networks where knowledge-sharing is celebrated; this communal spirit extends beyond office walls into partnerships with local communities via events like pet shows or educational seminars. By prioritising empathy over competition—and nurturing rather than demanding—the organisation creates an environment where loyalty flourishes among staff who feel genuinely valued every day they come to work.

What's next:

If you are ready to take your career further by joining an organisation that values compassion, teamwork, and professional development—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.