Regional Segment Head - ASEAN - Chemicals

A leading global organisation is seeking a Regional Segment Head - ASEAN - Chemicals for the regions, based in Ho Chi Minh City. This pivotal role offers you the opportunity to shape the future of this segment by driving market expansion, value creation, and organisational transformation across diverse markets. You will be empowered to lead a high-performing team, prioritise strategic growth segments, and champion digital transformation initiatives that enhance productivity and customer insights. The organisation is committed to fostering an inclusive environment where your visionary leadership, cross-cultural communication skills, and passion for commercial excellence will be celebrated. Flexible working opportunities, generous training programmes, and supportive leadership are at the heart of this workplace, ensuring you have every resource needed to succeed and grow.

What you'll do:

As Regional Segment Head - ASEAN - Chemicals, you will play a central role in shaping regional sales strategies that drive continuous market expansion. Your day-to-day responsibilities will involve collaborating closely with teams across multiple countries to identify growth opportunities outside traditional segments. You will manage key accounts with precision while supporting global segment plans through relationship-building along the value chain. By systematically prospecting new customers and leveraging market intelligence, you will expand market presence in untapped areas. Your focus on commercial excellence will ensure profitability through advanced pricing strategies and negotiation skills. You will also spearhead digital transformation initiatives—integrating AI-driven tools into sales operations—to boost productivity. Success in this role requires you to inspire your team towards high performance through supportive leadership practices while delivering on ambitious financial targets.

• Develop and execute a comprehensive country strategy designed to deliver above-market growth through focused segment assessment, prioritisation, and strategic alignment with customer needs.
• Expand business beyond traditional segments by analysing customer segmentation, optimising distributor networks, defining clear channel strategies, setting up key account plans, and allocating resources effectively.
• Support the implementation of global segment plans by managing relationships across the entire value chain—including OEM local offices, shoemakers, molders, machine makers—and expanding the customer base through partnership projects.
• Drive systematic prospecting for new customers and white space opportunities by gathering market intelligence and engaging in proactive business development activities to capture untapped potential.
• Transform the sales organisation into a high-performance team with a collaborative mentality by hiring strategically to optimise geographic coverage and embracing transparent performance management practices.
• Champion commercial excellence through value-based pricing strategies, trade working capital optimisation, advanced negotiation capabilities, and maximising profitability while maintaining operational efficiency.
• Enhance industrial marketing efforts by coordinating segment steering strategies, optimising channel management, and partnering with strategic customers or industry influencers to create differentiation in targeted segments.
• Lead initiatives related to inorganic growth in the ASEAN market by mobilising support across functions and countries to expand into new OEMs and other segments.
• Integrate digital transformation into daily operations by leveraging Artificial Intelligence, CRM systems, and data analytics to improve productivity and gain deeper customer insights.
• Deliver both short- and long-term financial performance targets as outlined in annual budgets and strategic frameworks while proactively mitigating risks associated with changing market dynamics.

What you bring:

Your extensive background in B2B industrial or chemical markets equips you with deep industry knowledge relevant to Thermoplastic Polyurethane applications. With over a decade of commercial experience—including significant time spent in leadership roles—you bring proven expertise managing profit-and-loss responsibilities alongside an impressive record of sustained growth. Your ability to build strong partnerships within Footwear & IT industries as well as maintain robust OEM relationships sets you apart. Strategic thinking paired with analytical acumen ensures you can navigate complex challenges from planning through execution. As a visionary leader who inspires teams through change management practices rooted in empathy and collaboration, you excel at identifying gaps for improvement while establishing new benchmarks. Your hands-on approach to commercial excellence—especially around pricing strategies—and digital transformation makes you adept at integrating innovative tools into everyday operations. Fluency in English combined with cross-cultural communication skills further enhances your capacity for regional collaboration.

• Advanced degree (MBA or Master's) in Engineering or Business from a top-tier university is required for this position.
• At least 10 years of commercial experience in B2B industrial or chemical markets is essential for success in this role.
• Minimum 7 years in leadership roles with proven P&L responsibility alongside an exceptional track record of sustained growth exceeding 10% CAGR.
• Deep expertise with hands-on experience in specialty chemicals, polymers or advanced materials; strong background in Footwear & IT industry partnerships as well as OEM relationships is highly desirable.
• Strategic thinking combined with analytical skills enables you to follow structured processes from planning through execution while identifying new opportunities.
• Visionary leadership qualities allow you to spot performance gaps, drive continuous improvement initiatives, inspire diverse teams through change management practices, and establish new benchmarks within the market.
• Proven experience implementing organisational transformation including performance management systems based on transparency and accountability as well as commercial excellence benchmarks.
• Hands-on familiarity with commercial excellence principles such as value-based pricing strategies coupled with practical experience leading digital transformation projects within sales organisations.
• Ability to thrive under continuous pressure while adapting quickly to ambiguity or shifting targets demonstrates your resilience within dynamic environments.
• Fluent English language skills are mandatory; proficiency in Chinese (Mandarin) or Vietnamese is highly advantageous for effective cross-cultural communication.

What sets this company apart:

This organisation stands out for its commitment to creating an inclusive workplace where diversity is celebrated at every level. Employees enjoy flexible working opportunities tailored to individual needs alongside generous training programmes designed for professional growth. Supportive leadership fosters an environment where collaboration thrives—ensuring everyone feels valued regardless of their background or identity. The company’s dedication to innovation extends beyond products into its people practices: digital transformation initiatives empower teams with cutting-edge tools while nurturing personal development. With a strong emphasis on fairness throughout recruitment processes—welcoming applicants from all walks of life—the organisation provides equal opportunities for advancement within a vibrant community dedicated to making positive impacts across global markets.

What's next:

If you are ready to take your career to new heights within a collaborative environment that values inclusivity and professional growth, this is your moment!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.