National Sales Manager - Pet Food

A rapidly expanding organisation in the pet food industry is seeking a National Sales Manager to drive continued growth and excellence across Vietnam. With an impressive track record growth over the past two years and ambitious plans for a further increase next year, this company offers you the chance to be part of a thriving business at the forefront of its sector. The product portfolio spans from standard pet foods to advanced functional and veterinary products, ensuring you will work with a diverse and evolving range. This role provides the opportunity to lead a large team, collaborate closely with experienced professionals, and shape the future of pet nutrition in Vietnam. Flexible working opportunities, a supportive leadership environment, and the chance to make a real impact on both people and pets await you.

What you'll do:

As National Sales Manager – Pet Food, you will play a pivotal role in shaping the commercial success of one of Vietnam’s fastest-growing pet food businesses. Your days will be filled with engaging challenges: from overseeing nationwide sales operations to mentoring a diverse team spread across multiple regions. You will have the autonomy to develop innovative strategies for both traditional distribution channels and modern ecommerce platforms. By collaborating closely with marketing experts and leveraging digital tools for performance tracking, you will ensure that every aspect of the sales process is optimised for growth. Your ability to build relationships—both internally within your team and externally with partners—will be crucial in driving results. Success in this role means not only meeting ambitious targets but also nurturing talent within your team and upholding values of transparency and integrity at every step.

• Oversee all national sales operations for the pet food division, ensuring consistent achievement of ambitious growth targets across Vietnam.
• Report directly to the Country Director, providing regular updates on performance metrics, market trends, and strategic initiatives.
• Manage and inspire a dynamic team of including experienced and young professionals.
• Develop effective strategies for selling through distributors within FMCG channels as well as direct engagement with pet shops, vet clinics, and ecommerce platforms.
• Collaborate closely with marketing teams to support brand positioning and promotional activities tailored to different customer segments.
• Monitor distributor performance using digital management systems (DMS), ensuring transparency and accountability throughout the sales process.
• Identify new business opportunities within emerging markets such as veterinary products, leveraging insights from market research and competitor analysis.
• Provide coaching and mentorship to less experienced team members, fostering an inclusive environment where everyone can thrive.
• Ensure compliance with company policies regarding integrity and transparency in all commercial dealings.
• Build strong relationships with key partners across physical retail areas as well as online channels to maximise reach and revenue.

What you bring:

To excel as National Sales Manager – Pet Food, you will bring extensive experience from FMCG or related industries where you have managed complex distribution networks at scale. Your interpersonal skills will enable you to connect meaningfully with colleagues from diverse backgrounds while guiding them towards shared goals. A history of leading large teams—balancing support for experienced staff with development opportunities for newcomers—will set you apart.

Your approach should be grounded in honesty, dependability, and sensitivity to both commercial objectives and individual needs. Familiarity with digital tools for tracking performance will allow you to maintain oversight without losing sight of personal connections. If you have worked closely with marketing functions or possess an understanding of how branding influences sales outcomes, your contribution will be even more valuable. Above all else, your passion for delivering results through collaborative effort makes you an ideal fit for this exciting opportunity.

• Experience working within FMCG (food) or related industries is essential, ideally with exposure to pet food or similar consumer goods sectors.
• A minimum of 7-8 years’ proven experience in sales management roles at a national or regional level is required for this position.
• Demonstrated familiarity with distribution channel management across both physical retail outlets and ecommerce platforms is highly valued.
• Strong leadership skills are necessary to guide a large team comprising both seasoned professionals and newer entrants to the industry.
• A commitment to transparency and integrity in all business dealings is fundamental for success in this role.
• Excellent English communication abilities are important for effective collaboration with internal stakeholders and external partners alike.
• A background or personal interest in pets would be advantageous but is not mandatory given the limited talent pool; adaptability is key.
• Experience working alongside marketing teams or having marketing-based knowledge will help you excel in supporting brand initiatives.
• Proficiency using digital management systems (DMS) or similar tools for monitoring sales performance is desirable.

What sets this company apart:

This organisation stands out as one of Vietnam’s most dynamic players in the pet food sector thanks to its remarkable growth trajectory and its commitment to innovation across product lines. The company’s culture emphasises flexibility, inclusivity, and supportive leadership that empowers employees at every level. With ongoing investment into developing new veterinary products alongside established offerings, there are abundant opportunities for professional development as well as personal fulfilment. Employees benefit from being part of a knowledgeable network where sharing ideas is encouraged and achievements are celebrated collectively. The focus on transparent practices ensures that everyone feels valued while contributing towards meaningful goals that improve lives—not just for customers but also their beloved pets. If you are looking for an environment where your expertise can truly make a difference while enjoying flexible working arrangements and access to training opportunities, this is the place for you.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.