Gen Z at work in Southeast Asia: 4 key steps for building lasting loyalty
Unlock strategies to engage and retain Gen Z talent in Vietnam and across Southeast Asia
As Gen Z reshapes the workforce across Vietnam and Southeast Asia, organisations are facing both opportunities and challenges in adapting to this dynamic generation. With their digital expertise, creativity, and evolving workplace expectations, Gen Z professionals bring immense potential - but also require new approaches to management, engagement, and retention.
Our latest e-guide, "Gen Z at work in Southeast Asia: 4 key steps for building lasting loyalty," is designed to help HR and business leaders bridge the gap between traditional practices and the needs of this emerging talent pool. Backed by data-driven insights from six key markets - Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam - this guide offers practical strategies to align your organisation with Gen Z’s values while unlocking their full potential.
Gen Z in Vietnam: Bridging generations, building futures
Vietnam's workforce is modernising at a remarkable pace, driven by the country's rapid economic growth and emergence as a regional hub for manufacturing and technological innovation. What makes Vietnam's Gen Z particularly distinctive is the breadth of their expectations - they are not solely focused on job security but equally value well-being, diversity and inclusion, and technological advancement. This "all-rounder" profile reflects a generation that is ambitious, adaptable, and eager to align itself with global corporate standards.
This shift in generational priorities offers organisations operating in Vietnam a unique opportunity. By cultivating modern, inclusive, and tech-forward workplaces that cater to this generation's varied aspirations, businesses can position themselves as employers of choice and harness the full potential of Vietnam's dynamic young workforce.
Your essential guide to unlock Gen z potential, drive collaboration, and build loyalty
- The unique strengths Gen Z brings to Southeast Asia’s workforce
- Key strategies for bridging generational gaps and fostering collaboration
- Practical steps to build lasting loyalty with Gen Z professionals
- An in-depth analysis of the hiring landscape across six Southeast Asia countries and how embracing gen z talent drives business growth
Whether you are refining your talent strategy or looking to better engage today’s workforce, this e-guide delivers actionable insights to help HR and business leaders unlock the full potential of Gen Z. Learn how to align workplace practices with their values and foster stronger connections that drive success.
Download the e-guide now to gain expertise in attracting, retaining, and empowering Gen Z talent.
Connect with us today
Phuc Pham
Country Manager, Vietnam
As the Country Manager of Robert Walters Vietnam, Phuc Pham oversees the overall business in Vietnam. Under his leadership, the company has achieved solid successes and milestones in securing its leading position in the market.
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FAQs
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What are Gen Z's top priorities when choosing an employer in Vietnam?
Vietnamese Gen Z has the most varied set of priorities in the region. Job security and well-being support are equally important, while Vietnam also demonstrates the highest regional interest in diversity and inclusion and the second-highest interest in a firm's adaptability to technology. This "all-rounder" profile reflects a generation eager to align itself with global corporate standards. -
Why is Gen Z an important focus for employers right now?
Gen Z is rapidly becoming a significant part of the workforce across Southeast Asia, bringing digital expertise, creativity, and fresh perspectives. Their distinct values - such as prioritising flexibility, well-being, and career development - are reshaping workplace norms. Understanding and engaging this generation is essential for driving innovation and long-term growth.
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Do Vietnamese Gen Z professionals feel companies are ready to meet their needs?
Vietnam shows the highest level of confidence in the region, with a significantly higher proportion of Gen Z professionals feeling that companies are prepared to meet their needs. This positive sentiment may potentially be attributed to the country's rapid economic growth and increasing investment in youth-focused initiatives. -
What is skills-based hiring, and why does it matter to Gen Z?
Skills-based hiring focuses on evaluating candidates based on their abilities rather than traditional credentials such as degrees. This approach resonates strongly with Gen Z, who value opportunities to showcase their capabilities and grow through hands-on experience. It also aligns with the changing expectations of today’s workplaces, where skills and adaptability are increasingly valued.
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